If you’re in the real estate game, you know that time is money and you need to act fast to close the best deals. Lucky for you, today’s technology makes everything more efficient and we’ve got some tips to help you make the most of it.
SMS marketing is highly effective. People spend up to six hours on their phones every day, so they are more likely to see a text message from you than an email. SMS marketing messages have a higher open rate than email at over 90%.
Here’s why SMS marketing together with Launch Control’s tagging feature, one of several lead generation KPIs (key performance indicators) in the app, are the perfect tools to take your business to the next level:
- SMS marketing helps you reach interested leads faster, giving you a jump on the competition and helping you close more deals
- With our system in place, you can rest assured that you’re not wasting time on unqualified leads that can cost you
What are Lead Generation KPIs?
KPIs are metrics you can use to qualify your leads, prioritize them, and identify which ones are most likely to convert. At Launch Control, we offer several tools for setting and tracking KPIs so you can spend most of your time and energy on your hottest leads.
Some Lead Generation KPIs in Launch Control include:
- Message deliverability
- Response rate
- Message response time
- Best performing campaigns
- And more!
With KPI tagging, you can tailor your follow-up calls to their specific interests – how cool is that? By tracking SMS engagement activity, you can easily customize your responses to prospects. Talk about a personalized touch!
Why Should You Tag Your Leads?
Based on our customers’ experiences, we have found that lead tagging is a useful tool for any real estate investor. Lead tagging is a system of categorizing and labeling your leads to keep them organized. By correctly tagging these leads in your inbox, you can quickly find them and continue the conversation, increasing the likelihood of closing a deal.
Users utilizing tagging features in Launch Control’s SMS engagement app saw a 22% increase in lead generation KPIs.
Focus on Your Best Lead Generation KPIs
Every lead is not a good one. By tagging your leads, you can avoid the common hassles of cold-calling. Stop wasting time on the phone with people who keep saying they’re not interested focus your efforts on people who are and carefully track the entire deal process.
By tagging each lead, you can spend your time on what it takes to close the deal instead of prepping a pitch for someone likely to say no. Launch Control’s tagging feature can also classify leads based on their stage in the sales process, for example:
- Initial Contact
- Quote Requested, or
- Call Scheduled
This tagging allows you to efficiently track and further the progress of each conversation in the sales process. And, it’s customizable, allowing you to quickly identify which leads are ready to take action, and which ones need a little extra love. Plus, it’s so easy to use, that you’ll wonder how you ever lived without it!
Say you’re in the real estate game, and you’re looking to connect with investors. With our tool, you can tag your properties as “family house” or “investor house” to make sure you’re reaching out to the right people at the right time.
But that’s not all, folks! Our clients have seen an increase in active conversations and closed sales by using Launch Control Tagging.
Text marketing also lets you skip the initial cold call altogether. If you have qualified a potential lead, you can reach out by text, giving you more time to craft thoughtful responses to questions.
Track Your Inbound Marketing Successes
Tagging your leads by campaign lets you track your ROI for inbound marketing strategies. Here are some ways you can see which of your efforts are most successful at driving leads your way:
- Your activity on social media
- Creating content to build your credibility in the industry
- Speaking at conferences or other networking events
- Running paid ads on search engines
With these insights, you can boost your marketing efforts by developing powerful targeted messages. On the flip side, you can investigate why your least successful messages aren’t gaining the kind of traction you thought they would.
Create More Personalized Messaging
Here’s a prospecting approach that will make your calls more effective and fun!
Instead of going in with a generic pitch, why not prepare a personalized presentation that answers your potential client’s specific questions? This approach is perfect for those in the consideration stage of the sales process, who are likely to ask questions about various properties or your company.
And, for those in the action stage, who are ready to make a move on a specific property, you can amp up the urgency and include calls to action in your pitch. Sell that property as a hot commodity with multiple offers on the table, and watch your lead jump at the chance to make a deal.
For those at the top of the funnel, start by asking about their needs and what you can do to solve them.
Personalized messaging is the key to getting straight to the point and telling each investor exactly what they need to know to move on to the next stage of the funnel.
Make Your Sales Team More Efficient
Maybe you’ve grown your business to the point at which it’s hard to manage all your new prospects. By tagging your leads, you can delegate outreach efforts to members of your sales team. This allows you to automate messages to people who are less interested and have them focus on hot leads.
Your team can pick up right where you left off with the client to close the deal.
This is even more useful if you integrate Launch Control with your current CRM.
How Does it Work?
Launch Control subscribers have already seen our disposition filters: Hot, Warm, Nurture, and Drip Automation. With these filters, we can qualify a lead as soon as it comes in and set marketing priorities.
Hot leads are those promising people you want to get on the phone right away. A hot lead:
- Is familiar with your company and its benefits
- Understands the potential deal
- Knows what they need and why
- Is ready to buy from you or sell with you right now
Our messaging and tagging tools make it easy to prioritize and track leads. By spending time with warm leads and assessing their needs, you can turn them into hot leads and close those deals! With Launch Control, you can add notes to each message and pick up the conversation where you left off, so you’re always on top of your game.
You can add a personal touch to each follow-up, ensuring that you’re attentive to each potential client’s needs and objections. Correctly tagging your inbox leads keeps you on the ball in each conversation and increases your chances of closing that deal!
No more mixing up which campaign promised a white paper versus a property-specific offer.
And the best part? You won’t have to juggle multiple spreadsheets to keep everything organized. With tagging, you’ll stay on the ball and make those sales like a pro.
How Else Should You Tag Your Leads?
Launch Control gives you the option to create your tags. Here are some of the ways our clients are doing it.
Dispositioning leads by filtering them as hot lets you immediately qualify them. But, what if a lead is cold?
Cold leads aren’t ready to close the deal right now. They may be:
- At the beginning of the buying or selling process
- Haven’t heard of your company
- Aren’t in a financial position to make a deal
- Gathering information for future purposes
You might have cold leads in your PPC or direct mail channels that have either not replied or have made it clear they are still not interested after a length of time. These may be cold, but you don’t want to lose the lead, just make sure they are labeled low priority.
Tagging a lead as cold in Launch Control helps you prioritize since this label doesn’t always offer enough information to prepare you or your team for your call. Is it your first contact? Are you following up on a discovery call? Have they requested a quote?
Avoid spending hours on video calls with leads who aren’t ready to close. Launch Control has got you covered with our drip automation feature. You can keep in touch with potential customers as they move through the buying process, while still having time to focus on closing those hot leads.
You can re-engage cold leads by sharing useful content, passing on new opportunities, or following up to see if they are interested in potential new deals. Launch Control gives you the tools you need to nudge these older contacts and potentially convert them into new business long after you’ve worked with them.
Position on the Sales Funnel
Positioning leads on the sales funnel is like playing a game of chess, where you need to think several steps ahead to win.
By tagging leads based on where they are in the sales funnel, you can customize your text marketing messages to spur the conversation forward toward the finish line.
Categorizing leads this way also lets you track your progress on each potential sale while making sure you never miss a step in the sales process.
Here are some helpful options for tagging your leads:
- Proposal made: This means the ball is in your court, and you’ve already presented your offer to the prospect.
- Appointment made: You’ve successfully booked a meeting with the prospect. Now, it’s time to prepare for the meeting and show them why your contract is the best choice for them.
- Follow-up needed: Sometimes, leads may have expressed interest but haven’t taken any action yet. In this case, a friendly follow-up message can remind them of the benefits and encourage them to move forward.
- Decision pending: The prospect may have asked for some time to think things over or consult with others before making a decision. It’s important to stay top-of-mind during this time and keep the conversation going.
- Closed won: You’ve successfully closed the deal and provided a solution to a seller. Don’t forget to follow up with them and ensure they’re happy with their purchase.
By using these tags, you can easily keep track of each lead’s progress and identify any potential bottlenecks in the sales process.
How Do You Tag Your Leads in Your Launch Control Inbox?
Our dashboards and analytics features are easy to use. In your inbox, select the conversation and use the “tag” icon on the right side of the box to tag. We offer default tags, such as:
- Under Contract
- Realtor referral
- Closed Deal
With these Launch Control tags, you can immediately streamline your list of REI properties.
Our platform even gives you the power to create custom tags to match your unique business needs. No more one-size-fits-all solutions here!
Imagine being able to filter out those initial offers that are just “too high” and focus on the ones that are still in the ballpark. With our platform, you can do just that. Plus, with our text marketing and follow-up tools, you can negotiate like a pro and get those sellers to come down to a more reasonable price.
But that’s not all! Our platform also lets you tag properties by type, whether it’s a “family home” or an “investor home.” This way, you can easily create a contact list of potential investors and move them into your pipeline for prospects.
Grow Your REI Enterprise with Launch Control
Our app is the perfect way to streamline your prospecting process and save you valuable time and money. With Launch Control, you can send text messages to potential leads from a local number, so they’ll know it’s you without blowing up your phone. Plus, we’ve got drip campaigns and other automated messaging tools to keep your leads in the loop without taking up too much of your time.
Stop wasting time on multiple platforms and start using Launch Control to take your sales game to the next level! Our app is easy to use and has everything you need to succeed in the competitive world of REI.
Our KPI analytics give you accurate data in a simple dashboard. Use these insights for tagging KPIs and closing more deals. We are the most profitable marketing tool in the REI industry because we understand what you need to grow your business. If you’re ready to see what we can do for you, contact us or sign up today.