A real estate agent is much more than a basic property seller. After all, being able to establish a good working relationship with both a buyer and a seller is essential to be successful as an agent. Real estate agents typically need to be expert negotiators for their clients. More importantly, they need to be able to effectively market themselves.
There are very few times when sales happen without a lot of effort. Because we are in such a highly competitive and fast-paced marketplace, it’s more important than ever to use every possible channel to acquire and nurture leads.
In this digital age, consumers have become much more accustomed to getting their information and researching buying decisions through the Internet. Likewise, marketers have become much more adept at utilizing online advertising and marketing strategies to reach prospective customers. Thus, you may forget to utilize some of the more direct and traditional marketing methods. One of the best strategies that you might be missing out on would be text message marketing.
Reaching Your Clients and Prospects
In general, text message marketing happens to be one of the best ways to reach a prospect. After all, it is delivered instantly and the majority of text messages are read within as little as 4 minutes. Everyone has a smartphone, and using a text message platform can help you reach them instantly.
Now do you really need text marketing? Read on to understand the true potential of text message marketing for real estate investors.
Do You Want Your Message Ignored?
Great! You don’t need SMS marketing. Stick to email and other channels. Otherwise, you’ll find most text messages sent are opened within the first 4 minutes of receipt. Thus, the information that you are looking to deliver will end up being read by your prospects much quicker than other means.
Another benefit is the decreased competition you will be competing with. After all, fewer businesses and agents are using text message marketing than email or other marketing channels. Therefore, prospects’ and clients’ SMS inbox will be far less cluttered as a result. When they get a text message, they are much more likely to view it. Whereas,email marketing has your message competing with spam and other noise. Plus, people check email less frequently than texts.
Studies have shown that a lot of people would prefer to get sent text messages over emails. One of the main reasons for this has to do with our decreased attention span and having such a direct message. With text messages, you can get straight to the point much quicker (and people like that.)
Do You Want to be Overly Generic?
Yes? Great–definitely stay away from text marking. Text message marketing has an innate personal feel, making it one of the most intimate channels of communication. As mentioned above, messages are quickly received and read. Many businesses send out blasts that are so impersonal they’re simply ignored or, at best, skimmed. Whereas, the majority of text messages are from friends, family members, and close contacts. Therefore, people have come to expect text messages to be much more personal than emails and other marketing messages.
Along with this, text messages are much easier to read than emails. Typically, you will find people ignoring or simply not responding to marketing emails. With text messages, they are much more likely to engage or respond due to the personal nature and how natural it feels. With text messaging, you can get across information much quicker and it offers a much more optimal form of communication due to the speedy delivery. The opposite is true with emails.
A good SMS marketing strategy is to keep your messages varied, personal, and engaging. Your goal should always be to start a conversation or provide the right information at the right time to be a helpful resource for those clients or prospective clients. Remember, you’re building relationships for lifelong clients. You don’t want to just send one impersonal message and cut off communication. This is why text message marketing, combined with the right SMS engagement platform like Launch Control, the #1 rated and highest converting text message platform for Real Estate professionals, is critical for helping you avoid the generic, and create personal, engaging messages.
Do You Want to Overspend on Marketing?
Yes? You have bottomless pockets when it comes to marketing your REI business? Then text message marketing is definitely not for you. Otherwise you’ll find an SMS campaign to be much more cost-effective than some of the other options available. Because of this, you will want to integrate it into your marketing mix. When a person sees your message, they’ll be much more likely to interact with it or respond to it. Whereas, with an email, there is a lot more effort involved which can decrease the conversions you can make.
Bulk text messages are much easier to send and they are not going to cost you much. Thus, it can offer a very favorable return on your investment. You will typically be charged for this type of service based on the total number of texts you send. Along with this, you will be able to monitor everything and categorize everything based on all of the information you were able to ascertain from each campaign. This can help to optimize your efforts even further.
The Launch Control Difference
Some text messaging platforms will charge for every message sent, but with Launch Control, replies and drip automations do not count toward daily limits, and per message costs do not apply. This is just one of many reasons Launch Control provides more value than other platforms on the market.
The Bottom Line: What Text Message Marketing Can Add to Your REI business
You may think you don’t need text message marketing, but the reality is Real Estate Text message marketing can be one of the best and most cost-effective strategies that you can integrate into your marketing mix. It has become an essential tool for the digital age real estate agent. Not only can it help you market to customers, but it can help you send reminders for appointments and even plan showings with them. It can be a very cost-effective strategy to send out marketing information to interested prospects and they are much more effective than emails.
In addition, SMS marketing for Real Estate Investors can help you maximize your marketing efforts and allow you to reach prospects in a new and much more effective way. Launch Control is one of the best platforms you can use. It’s an affordable and engaging tool that will allow you to have a competitive advantage over competing real estate agents or RE investors in your area.
