High Open Rates For SMS Messaging
SMS messaging has become the go-to option for real estate investors and realtors. The open rate is noted for being a powerful metric while assessing the overall value of a messaging solution.
in this case, the open rate isn’t going to let you down and that is why SMS messaging is the way to go moving forward.
Here is a look at SMS messaging for Real Estate and why its open rate is among the best in the industry.
98% Open Rate
Based on studies done on this subject, the open rate for SMS messaging is set at 98% as of right now. This is a staggering number for those who want to do things the right way and want to ensure they are getting tangible results for their campaigns.
In this case, text messaging is the way to go for realtors.
You are going to see a significant increase in your open rate in comparison to something else. This alone is powerful and is going to allow you to see returns over the long haul.
The conversion rate is going to be a major detail to focus on as you are figuring out what works and what doesn’t.
Some people want to set things up for the first time and don’t know what they are getting. The reason for the higher open rate has to do with people using their phones all the time but that is where you are going to enjoy the increase in conversions.
The increase in conversions will be special and that is when you are going to enjoy the perks that come along with them.
You are going to see a rise in business and that can make it easier to bolster your overall marketing strategy.
Easy to Set Up
The setup is what you are going to want to think about.
You will want something that is easy to set up and isn’t going to get in the way of your responsibilities. This is why more and more realtors are trending in this direction because it is beginner-friendly and works in line with what the market needs.
Most clients are going to respect this approach and it is going to be lawful at the same time.
This alone makes it easy to set up and that is what you should be focusing on when it comes to setting up your overall business strategy.
What is the one thing that is going to matter a lot when it comes to the open rate?
You will want to make sure the money that is being put into this type of campaign works out financially. There is nothing worse than spending a lot of time and money on something and then realizing it didn’t convert into sales.
This alone is a major plus point associated with SMS messaging and why it is a must for those who want to do things differently.
You are going to save a good amount of money and it will turn out the way you want it to as a realtor or real estate investor.
There is noticeable professionalism associated with something like this and that is why more realtors are trending in this direction with their strategy. Being able to get all of the information in the form of texts is unique and professional.
People enjoy something like this as it pushes the experience to the next level.
A lot of customers respond well to this type of information and it comes across as being refined. This alone is a great way to increase your open rate and make sure people are clicking through to where you want them to.
SMS messaging is all about uniqueness.
A lot of realtors tend to use email marketing and that is their only means of communication outside calling the individual. While this is okay, it is not as special as a text message setup. The reason has to do with what everyone else is doing in the industry.
People are being inundated with this type of information and it doesn’t work out as intended. People are getting bored of that type of messaging and prefer SMS messaging due to this uniqueness.
SMS messaging is the way to go for those who want to make sure the recipients are opening their messages. There is nothing worse than putting in the time to craft a well-designed message and then realizing no one is taking the time to read it and/or respond.
With the help of SMS messaging, it is possible to make sure you are on the right path when it comes to the underlying open rate.
Get started with an option such as Launch Control and know you are heading in the right direction as a realtor or real estate investor.