Text messaging has become the primary mode of communication for most, so it’s no surprise that 77% of people say they prefer getting texts from businesses to calls or emails. While a phone call may feel like it’s adding a personal touch, you can’t always be sure that property owners are available to chat. And leaving a voicemail doesn’t always guarantee a return call.
Using an SMS app for realtors, such as launch.ai, can help you save time and improve your monthly deal flow.
Why Use Text Marketing as a Realtor
There are many ways to reach your leads, but text messaging has proven to be the most effective. SMS marketing has a staggering 98% open rate, which is well over 60% higher than you’d get from an email campaign. Text messages are seen as personal and important, so most people open them right away, even if it’s from a number they don’t recognize. If you aren’t using text marketing as a realtor, you’re not allowing your real estate business the opportunity to grow as it could.
Why Use launch.ai as a Realtor
There are plenty of texting services for realtors and agents that you could choose from, but launch.ai has a proven history of excellence. Realtors have seen a 318% increase in client engagement, a 109% increase in return on investment, and a 71% decrease in potential clients lost while using launch.ai. Our robust system was developed with real estate professionals in mind, and we have everything you could need to help boost your business. Promote listings, provide quotes, share comparable sales in the neighborhood, everything you need as a realtor.
launch.ai is a revolutionary TCPA-compliant software that has everything a realtor could need. The robust and powerful messaging dashboard will help you keep up with clients and messages so you never miss out on a potential listing. And because we’re already TCPA-compliant, there’s no additional set-up needed to keep you legal. Once you sign up for launch.ai, you’re ready to go.
Analytics and KPI Dashboard
Measuring the success of your business is one thing, but understanding the effectiveness of your texting campaigns is a different beast. With launch.ai’s analytics system, you get daily, weekly, and monthly reports analyzing your campaign efforts. You can select key performance indexes for each campaign and see how they compare across the board.
The analytics system also allows you to create A/B split testing campaigns. By making small alterations in a campaign sent out to multiple client lists, you can see for yourself which method brings out the highest engagement and success. This allows you to fine-tune future campaigns and find the perfect messages that will increase your responses and number of listings as you continue to grow.
Spam Blocker Avoidance
Even if you’re TCPA-compliant, phone companies have built-in spam blockers that could stop your messages from reaching leads. But launch.ai has you covered there as well. Our system will slightly alter the message in your campaign when sending it out to multiple recipients. Doing this allows your messages to bypass the spam blockers that pick up on repeated messages.
For example, one lead might get a message that says, ‘Hi [name]. Thanks for contacting me. I’m happy to help you buy or sell a home. But first, are you a realtor or do you already have one? If you prefer to no longer receive messages, reply STOP. And the next potential client might get a message that says, ‘Hi [name]. Thanks for getting in touch. We can connect ASAP to discuss what you’re looking for. If you prefer to no longer receive messages, reply STOP.’ By altering the wording slightly, you can ensure your messages reach your leads.
Built-in Property Details
launch.ai is also the industry leader in property research and client engagement. When you add a contact to your list, you can also see all the important information about the property they own or want to buy. This information includes:
- Essential Information (i.e., numbers of beds/baths)
- Tax Information
- Mortgage Amounts
- Transaction History
- Comparable Sales
- Street View
By keeping on top of the properties you’re interested in, you can quickly and easily converse with potential clients and get more listings.
Get launch.ai’s Today!
Text messages are a great way to stay in contact with your database and grow your business. And with launch.ai, you can easily manage your text campaigns. Our text marketing service is designed to save you time, money, and energy so you can focus on listings, and keep all of your clients happy.
If you’re ready to see how launch.ai can improve your business, sign up today!