Introducing: Michael Bartolomei, Head of Strategy & Solutions of Launch Control, on Real Estate Disruptors Podcast
Real estate investors everywhere are adjusting to the new landscape of text marketing as TCR (The Campaign Registry) attempts to build a cleaner, more streamlined communication channel for texting.
Launch Control is committed to leading this discussion and shedding light on the recent changes in the 10DLC landscape.
Join us in this journey as we dive into the ever-changing world of compliance in the recent podcast episode of the Real Estate Disruptors, featuring none other than Michael Bartolomei, Chief Commercial Officer (CCO) at Launch Control. Michael shares valuable insights on 10DLC compliance and how Launch Control is at the forefront of text marketing compliance, serving as a thought leader for the text marketing industry, especially when it comes to all things 10DLC.
In this episode, Michael Bartolomei engages in a deep dive with real estate expert Steve Trang on how the 10DLC landscape is evolving and what it means for real estate investors. Michael’s expertise shines as he unravels the complexities of compliance, turning them into opportunities for growth and success.
Here’s a glimpse of what they discussed:
- The essence of 10DLC compliance and how it impacts the text marketing ecosystem.
- How Launch Control is not just keeping up with the changes but leading the way in compliance.
- The positive shifts that compliance brings to the table for both investors and prospects.
- Strategies to navigate industry shifts and changes seamlessly, and maximize the potential of your text marketing campaigns.
Now, let’s review how these shifts can actually empower real estate investors who use text marketing to prospect for leads. Buckle up as we delve into these changes and unveil how they’re poised to enhance the text marketing ecosystem, boost revenue, and help you close more deals!
The Evolution of 10DLC Compliance
First, let’s address the baby elephant in the room – compliance. We understand that the ever-evolving nature of the text marketing ecosystem can seem daunting, but at Launch Control, we firmly believe that these changes are a catalyst for growth. They signify a collective effort to elevate the text marketing ecosystem, ensuring transparency, user engagement, and streamlined communication. And most importantly, Launch Control is committed to staying up to date on all things compliance, and helping you safely navigate any changes.
The Silver Lining: Increased Revenue and Closed Deals
Next, let’s address the crux of the matter – how these changes will benefit you, the real estate investor. When compliance is prioritized, your campaigns become more targeted, relevant, and engaging. Spammers, bots, and auto dialers will be completely eliminated from the equation, and this translates into higher response rates, increased engagement, and ultimately, more closed deals for you.
The Importance of Compliance
Before we dive into the specifics of the recent changes, let’s reiterate why compliance matters. Compliance isn’t just about following rules; it’s about establishing trust with your prospects. In an era where privacy concerns and unsolicited communication are at the forefront, compliance demonstrates your commitment to ethical and legal practices. Compliance builds the foundation for strong customer relationships and successful campaigns.
The Recent 10DLC Changes: A Positive Outlook
Recent changes in 10DLC regulations might have triggered concerns, but let’s embrace them as a testament to the industry’s dedication to progress. These changes are designed to weed out spam and ensure that communication is meaningful, relevant, and valuable to both parties involved.
Elevating Transparency with Privacy Policies
One notable change revolves around privacy policies. Launch Control understands that while adding a privacy policy to your website might seem like a hassle, it’s a crucial step towards building trust. A transparent privacy policy communicates your commitment to safeguarding user information and respecting their privacy. It’s a reassuring gesture that sets the stage for genuine engagement. Fortunately, Launch Control provides a privacy policy template to all our subscribers which they can add to their website and eliminate any worries about verbiage.
The Power of Opt-In
Another change that holds immense potential for real estate investors is the emphasis on opt-in language and consent. Incorporating opt-in language on your website enhances the quality of your leads. When prospects willingly opt in, they’ve already demonstrated interest, setting the tone for meaningful conversations. This positive shift aligns with Launch Control’s philosophy of fostering engagement through permission-based communication.
Negative Verbiage: A Blessing in Disguise
Negative verbiage, more specifically the use of phrases in your text messages that might be perceived as misleading or aggressive, has been flagged as a compliance concern. While this might require a slight shift in messaging strategies, it’s a win-win for both investors and prospects. By encouraging the use of positive language, compliance regulations align with ethical practices that prioritize transparency and authenticity. The Launch Control Success Team are experts on the dos and don’ts of text messaging for real estate investors, so you’re in good hands.
Website Compliance: A Step Forward
Your website is your digital storefront, and ensuring compliance in this arena is non-negotiable. Launch Control’s comprehensive guidelines simplify the process, ensuring that your website meets the necessary criteria for opt-in language, privacy policies, and company information. Think of this as a valuable opportunity to revamp your website’s user experience and position yourself as a trustworthy player in the real estate market. For some newer real estate investors, this can seem like a big obstacle. But once again Launch Control’s Customer Success Team saves the day, and will walk you through what steps are needed to create a compliant website. It’s a LOT easier than you might think.
EIN and IRS Letter: A Bridge to Trust
Ensuring accuracy in your EIN and IRS letter information is pivotal. This change encourages accountability and credibility. The information match communicates consistency, reducing the likelihood of misunderstandings or miscommunication with your prospects. It’s a small step that builds a bridge of trust between you and your leads.
Extended Waiting Time: A Wise Investment
While the recent changes might lead to extended waiting times for newer EINs applying for TCR registration approval, view this as a wise investment. The waiting period ensures that your campaigns align with compliance standards and, in turn, sets the stage for seamless interactions and conversions. Patience now translates into a more fruitful future for your real estate endeavors. When you become a Launch Control subscriber, you’ll spend this time setting up your account with our team, creating your profile, and adding the messaging you want to use to start prospecting.
The Launch Control Advantage: Embrace the Shift
Amidst these changes, Launch Control stands as your steadfast partner. We believe in navigating compliance changes with optimism and a growth mindset. These shifts aren’t roadblocks; they’re stepping stones to a more robust, ethical, and prosperous text marketing ecosystem.
Building Trust for Long-Term Success
Compliance isn’t just about adhering to regulations; it’s about building trust. As a real estate investor, trust is the cornerstone of your business. When your prospects perceive you as a transparent, ethical, and trustworthy professional, the path to successful deals becomes smoother. Compliance regulations, when embraced, pave the way for lasting relationships that transcend individual transactions.
Embrace Change, Seize Opportunities
Change is the only constant in any industry, and the text marketing ecosystem is no exception. At Launch Control, we encourage you to embrace these changes as opportunities for growth, not obstacles. The recent 10DLC changes are a step towards refining the landscape, ensuring that your text marketing campaigns not only thrive but also contribute positively to your revenue and business goals.
In the ever-evolving world of real estate, adaptability is key. By understanding, embracing, and leveraging these changes, you position yourself as a forward-thinking real estate investor who’s ready to seize new opportunities, build meaningful connections, and close more deals than ever before.
