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A Guide To Text Messaging for Real Estate

A Guide To Text Messaging for Real Estate

Text messaging has grown to be the number one form of communication for most people. This means that if you aren’t texting property owners and leads, then you’re missing out on a profitable investment. Text messaging for real estate from Launch Control helps you get in contact with property owners quicker and with a higher response rate.

Sending emails and flyers can still work, but these methods aren’t nearly as effective as a well-designed text messaging campaign.

How Text Messaging for Real Estate Works

Getting in contact with potential leads is the hardest part of real estate investment. You can spend a lot of time and energy sending emails and postcards and making phone calls that just go unnoticed or unanswered. But Launch Control’s text messaging for real estate has proven to provide the highest ROI for real estate investors.

By automating campaigns and utilizing people’s reliance on their phones, you can grow your business and increase your deal flow easily.

Automatic Messaging

The best part of text messaging for real estate is the ability to automate your messages. This means you only need to spend the time or energy setting up a campaign in Launch Control once, and then the messaging system does the rest for you.

With automatic drip campaigns, you can set up messages to send to potential leads over time. By keeping your name and services fresh in their minds, you can ensure that you’ll be the first one they contact when they are ready to sell their properties.

Easy Communication

Once you’ve gotten a lead interested, communication doesn’t just end there. There’s a lot you need to talk about and coordinate before you can close a deal. But not everyone is going to be willing or able to talk about selling their properties during regular business hours. And if you take too long to respond, you could lose that lead to other investors.

With Launch Control, however, you can communicate with property owners at any time, no matter where you are. By being able to access your dashboard from your phone or computer, you can get quick notifications whenever you get a response. Acting on these messages right away improves your chances of securing a sale and growing your investments. 

Is Text Messaging for Real Estate Legal?

TCPA regulations have made it more difficult for companies and businesses to market themselves successfully to people. These regulations are designed to avoid automatic systems that push out spam messages. But there are ways to bypass their spam checks and keep your real estate investment business legal without too much effort. 

In most cases, phone companies and data providers can flag a message as spam if it is noticed that the same number sends out the same message to a bunch of different people. But with advances in technology, Launch Control can change both the number and the phrasing of the texts sent to avoid getting detected as spam. In doing this, you can still reach out to multiple leads without any TCPA compliance issues.

Analyzing Results

Sending out your first few campaigns will naturally help you generate more investment and profit. But with a little bit of research and effort, you can grow your profits even more. By analyzing the results of different messaging campaigns, you can see what property owners respond to the most. With this knowledge in hand, you can then adjust and fine-tune your next campaign to help secure more engagement.

One of the best ways to do this is to utilize A/B split testing within Launch Control. In A/B split testing, you create two groups of potential leads that are relatively the same. Then you create two different text messaging campaigns and send one to Group A and the other to Group B.

After a while, you can look at the results to see which group had the highest response record. You’ll then know that the message you send to them is better at generating engagement than the other. And by knowing that, you know what phrases or times sent will work best for future campaigns.

Text Messaging for Real Estate with Launch Control

As a real estate investor, you need to be quick on the draw when it comes to contacting and responding to leads. Text messaging for real estate from Launch Control makes that easier than ever. Our robust and easy-to-use messaging system can help you set up campaigns, automate follow-up messages, and contact property owners from your phone, no matter where you are.

With our in-depth analytics suite, you can fine-tune each campaign you send to get a higher return on your investment. Sign up for Launch Control today to see how text messaging for real estate can grow your business.

In-flight Itinerary

Step 1: Choosing the Right Provider

Step 2: Import Contacts and Segment Lists

Step 3: Optimizing Messages

Step 4: Creating a Consistent Routine

Step 5: Sending Initial Messages

Step 6: Tracking KPIs

Step 7: Adjusting and Optimizing

In-flight Itinerary

More insights from the Launch Blog

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