REI Texting is Dead: Fact or Fiction
We hosted a call on November 2, 2023 with Michael Bartolomei and Sean Clayton to share transparency around what is happening with carrier compliance, watch the call below.
What happened to my account
Earlier this week, carriers raised compliance issues related to real estate text messaging. If you missed our first notification, you can read that here.
As the carrier regulations continue to evolve, Launch Control is more committed than ever to keeping subscribers like you compliant and able to leverage best practices and the latest strategies to garner the highest response rates.
If you went into your account and saw that all your text templates were gone, or are locked out of your account, it’s because the current templates didn’t fit into the framework shared with us during our conversations with carriers. Don’t worry, we are here to make sure you’re back online and stay online!
How we’re handling carrier compliance
Our direct contact with 10DLC providers guides a clear path forward to ensure your account remains compliant. Real estate text marketing remains a powerful, high-converting channel to generate deals and ROI. Launch Control will continue to work with the carriers and bring our insight and strategy to you, our valued customers.
These carrier compliance measures affect every provider in the 10DLC ecosystem. Launch Control is the most compliant text messaging service for REIs, and we’ll continue to make informed decisions based on the compliance updates, and translate that into features and content to help you focus on closing deals. As a subscriber, you can expect continued transparent communication and software updates to keep pace with changes.
At Launch Control, we are tirelessly working on our relationship with the carriers. The messaging will need to adjust moving forward and is a product of our cooperation and carefully planned strategy around the latest information on compliance that we received from them directly. The goal is to get our users’ message across and convert active conversations into leads to generate a higher ROI. As well as that, “we expect deliverability to be better than ever with this new approach,” said Katherine, Director of Customer Experience at Launch Control.
How to personalize your content
If you’re looking to start taking control of this process on your own, Michael Bartolomei Head of Strategy at Launch Control, shares a quick video on best practices to personalize or create your templates using these new best practices.
Feel free to use the chapter guides to jump around the video and find what step you need next. We’re also in the process of integrating AI into the platform which will allow you to create these templates a lot easier, more details to come soon on that.
How to optimize your new content
If you’ve been working with our support team and just want to go in and optimize what templates we’ve created for you and approve them for sending messages, Michael has also created a video walking through this process.
Where we are heading
As you can see in the videos above, a lot is happening, and for a good reason. Although many aspects of this industry have historically been a numbers game (where you send a certain amount of texts, get several responses, and close a handful of deals), what carriers are starting to enforce will ensure that people aren’t spamming large lists of people, and instead, having real conversations.
Enhancements for Launch Control Subscribers
Initial Templates
Launch Control has revised all initial outreach templates on your behalf, to align with the new compliance standards. If you haven’t already, please review these changes, and if you require any customization, your CSM is on hand to assist in tailoring them to your campaigns, ensuring compliance is maintained.
Follow-Up Templates
We understand that adapting to these compliance updates may be overwhelming, and we’re here to provide extensive support. Alongside refreshing the Initial Templates, we are actively refining your Follow-Up Templates. Launch Control is diligently working to ensure all aspects of your communication are compliant and effective.
For best practices on how to make sure your drip campaigns are compliant, you can get additional information on our Template Updates & Compliance blog.
Moving forward in a compliant world
We recognize messaging plays a key role in your business success, and we’re here to safeguard it. Our latest system enhancements and AI-driven language improvements are geared towards keeping you ahead of the curve, compliant, and unstoppable.
Reaching out for assistance
Thank you for your trust in Launch Control. Together, we’ll continue to champion best practices, new strategies, and text marketing excellence to reduce regulatory risk and keep you generating conversations that convert.
As always, if you need any help with your account, be sure to reach out to your customer success rep, and they’ll assist you in moving forward, getting you back online, and sending out text messages.
