Real estate investment (REI) can be lucrative, but it’s no secret that it comes with challenges. The highly competitive real estate market makes it tough to expand your investor network with traditional marketing methods like email and print media ads. But, never fear, there’s a marketing channel worth exploring: text (short message service) text messaging campaigns.

text campaigns can be a game-changer for identifying and reaching potential buyers and sellers, generating leads, and increasing your chances of closing profitable deals. With higher response rates and better ROI (return on investment) than conventional marketing methods, text campaigns are a convenient and cost-effective way to directly contact potential leads and pique their interest in your real estate offerings.

Keep reading to learn about the deals you should expect from an effective text campaign and how you can optimize your strategy for the best results. Let’s dive in!

Real Estate Investment Challenges

Navigating the real estate investment landscape can be tough when it comes to marketing. Cold calls, printed ads, and emails can drain your energy and budget without delivering the desired ROI. The competition can also be fierce, so it’s vital to focus on targeted marketing for high-quality leads that convert into deals.

As an investor, balancing marketing costs with ROI is crucial, especially if you’re just starting. The market is ever-evolving, so keeping up with new trends and technologies can give you an edge. But, you also can’t forget about complying with fair housing and advertising laws to avoid legal trouble and protect your reputation.

Thankfully, text marketing can help you overcome these challenges and stay ahead of the game. With its strategic and targeted approach, text marketing can be a powerful tool for motivated real estate investors looking to close deals.

How Text Marketing Can Help

text marketing is a type of mobile marketing. It’s a quick and easy way to connect with potential buyers and sellers. It allows you to send promotional messages, introduce new properties, and provide customer support – all via text message. And the best part? With approximately 70% of Americans checking their phones within five minutes of receiving a notification, text marketing is a surefire way to get your message in front of your target audience.

By leveraging this powerful tool, investors can reach their target audience quickly and efficiently, generate more leads, and ultimately close more deals.

Take your business to the next level by realizing the following text marketing benefits:

High-quality leads

Leveraging text marketing allows you to capitalize on your data lists, pinpoint fresh leads, and send personalized messages to a vast audience in no time. It’s a surefire way to rev up your prospecting game and seal those lucrative deals.

Personalized, targeted messaging

With its personalized and direct communication, text marketing helps you stand out from your competition and tailor your approach to meet your leads’ unique demographics, interests, and needs. This customer-centric strategy can help you build trust and credibility, leading to more successful deals.

Quick and reliable

Text marketing will be your secret weapon. With just 160 characters, you can grab your client’s attention, share important information and generate profitable leads in no time. It’s rapid, direct, and reliable – perfect for someone with a need for speed both when communicating and closing deals.

Cost-effective

If you’re a real estate investor looking to close deals without breaking the bank, text marketing is your go-to move. It’s cost-effective and guarantees a better ROI compared to other marketing channels. With texts, you can save money while making money.

High engagement rates

According to recent studies, text messages are more effective than emails when engaging potential clients. Text messages can greatly increase your chances of closing deals and converting leads into sales. So, why waste time on emails when you can reach your clients directly and more effectively with a quick and engaging text?

Versatile and adaptable

As the real estate industry continues to evolve, it’s crucial to stay on top of the latest marketing trends. Luckily, text marketing is a versatile tool that can adapt to whatever comes our way. And with people constantly glued to their phones, text messages will always be a relevant way to connect with potential clients.

Compliance with regulations

Here’s the deal: text marketing is regulated like any other marketing channel, but it’s also easier to comply with. Just use a reputable text marketing platform like Launch Control with its built-in compliance features and follow best practices. This can help you overcome common marketing challenges while generating more engagement, leads, and sales.

What Results to Expect from an textCampaign

When it comes to text campaigns, success can vary depending on your goals and audience. That’s why it’s important to keep an eye on these key metrics:

• Open rates: how many folks actually read your message
• Response rates: how effective your text messaging was
• Conversion rates: how many potential leads turned into deals
• Attrition (opt-out) rates: how many people opted out, indicating the message missed the mark
• Return on investment (ROI): how profitable your text campaign was

There’s a lot to digest here, but let’s cover two pivotal metrics in more detail: Response Rates and Number of Potential Leads Generated.

Response Rates

Response rates in text marketing measure the percentage of people who engage with your text campaign. This indicates their interest in your offerings. A higher response rate means your message resonated with your target audience and encouraged them to take action. Leads might click a call-to-action link, complete a survey, reply to your message, or agree to your offer.

Factors such as message quality, timing, relevance, and call to action can influence response rates. The good news? Text campaigns typically generate higher response rates than other channels, with open rates as high as 98%. Research suggests an average response rate of up to 45% for text campaigns, compared to 6% for email campaigns. And, as a real estate investor following Launch Control’s best practices and leveraging our success managers, you can expect a response rate of 20% to 25% for your text campaign, resulting in approximately 30 to 40 responses for every 150 messages sent. The even better news? If you’re text marketing to network with other REIs, the response can spike pretty substantially – as much as 40-50% sometimes. Those folks love getting texts from fellow REIs!

Number of Potential Leads Generated

Obviously, closing deals is the ultimate goal of your text campaigns. But don’t just measure success by the number of responses! It’s all about the conversion rates, which reflect how many potential leads you can turn into actual sales. Conversion rates account for the number of potential leads generated, appointments scheduled, or sales made.

Want to give your conversion rates a turbo boost? Start by crafting messages and offers that are as irresistible to your target audience as a pumpkin-spiced latte on a Monday morning in the Fall. The goal? To attract high-value prospects who are ready and raring to convert, just like bees to honey.

Sure, conversion rates can swing like a pendulum based on a medley of factors. But here’s a sneak peek from our Launch Control playbook: Our subscribers typically see a conversion rate hovering around the 8% mark.

So, let’s break it down. If you send out 150 text messages and nail responses for a good chunk of them (think 25% response rate à la Launch Control style), you’re looking at reeling in at least two to three hot leads. Now, that’s what we call a promising catch! Plus, with Launch Control, you can snag those leads quickly and effectively.

Pro Tips for Optimizing Your Text Marketing

Here are some pro tips to optimize your text campaigns and generate more of them:

• Target your text campaigns with value-add for customers
• Integrate email/text with other channels for lead gen
• Define your target audience by demographics and preferences
• Obtain consent through opt-in forms or signups
• Personalize messages for improved customer experience
• Time messages appropriately (weekday work hours) to avoid low response rates
• Avoid spamming with irrelevant or excessive messages
• Create concise and compelling messages with a call to action
• Follow up quickly with interested leads and respond to queries
• Automate and optimize your text marketing with KPIs like Quick Replies and Drip Automation
• Monitor and refine text campaigns for the best results

As a Launch Control subscriber, you’re not just getting a service, you’re gaining a partner – your dedicated success manager. This isn’t some automated bot, but a real-life, deal-making guru assigned just for you, ready to connect via text, phone, or email.

This success manager is your personal concierge, your guide on this journey to up your game and supercharge your deal flows with real-time, actionable solutions. It’s like having a personal trainer but for your business!

This one-on-one relationship isn’t just a feature, it’s our signature move at Launch Control. It ensures our power players, like you, always squeeze every drop of value from their marketing campaigns. It’s our secret handshake, our commitment to helping you reach your marketing zenith.

Now, for every 150 messages sent via Launch Control, here’s what we’re pulling in – numbers that leave our competitors eating dust!

• Response rates: We’re hitting a home run with a solid 25% or around 30 messages. How do we stack up against the industry you ask? Let’s just say we’re batting above average.
• Conversion rates: We’re not just making contact; we’re hitting it out of the park with an 8% conversion rate. That’s 2 to 3 potential game-winning deals right there, leaving the industry rates in the dust.
• ROI: Hold onto your hats because we’re skyrocketing with an increase of 109% or higher. Compared to the industry, we’re not just reaching for the stars, we’re practically in another galaxy!

So, are you ready to join us in the winner’s circle?

The Takeaway

Maximizing the potential of text marketing can be a game-changer for your real estate business. By following best practices like organizing your inbox, using drip automation, clicking disposition filters, and combining texts with other marketing channels, you can generate new leads and drive growth–raising profits.

And, remember: it’s essential to stay ahead of the game by trying out various strategies and tracking their effectiveness. By doing so, you can continually adjust and refine your approach, all while keeping your target market in mind, to ensure you’re closing deals left and right. Remember, experimentation and analysis are key to achieving your desired results!

Boost Your text Marketing Outcomes with Launch Control

If you’re looking to up your text marketing game, look no further than Launch Control. We’re always on top of the latest market trends and are committed to providing you with the most profitable marketing solutions in the real estate investment sector.

Our REI platform is specifically designed to help you expand your business while saving you money and simplifying your outreach efforts. We provide the best possible results with detailed analytics and reporting and knock out customer success agents just a call away.

Launch Control pairs the latest and greatest technology with personalized service and access to a network of affiliates, streamlining your text marketing efforts to let you focus on what really matters: closing deals.

Connect with quality leads, close lucrative deals, and grow your real estate investment enterprise with Launch Control. Visit our website and sign up with Launch Control today to learn how you can create successful text marketing campaigns that drive results. Let’s take your business to the next level!