Getting in contact with prospective leads quickly is key to profitable real estate investment. But most contact efforts tend to be ignored by property owners. Real estate text message prospecting from Launch Control, on the other hand, can help you get seen by more leads. This, in turn, leads to drastically improved closings and profits. With over 200 million smartphone users in America alone, text messaging is an untapped marketing and business tool that can help you increase your deal flow each month.
Why Use Real Estate Text Message Prospecting
There are plenty of ways for you to contact your leads, but none are quite as effective as text messaging. Over 90% of adults in America own a cell phone, and most prefer text messages over any other form of communication. By capitalizing on the usage of smartphones in people’s everyday lives, you can get more responses and deals without too much extra effort on your part.
Higher Open Rates
There aren’t many people out there that will ignore a new text message, even from an unknown sender. A new number on a phone call is likely going to go straight to voicemail, and emails from new senders are quick to be tagged as spam and shoved in a rarely checked folder. Mailers, too, such as flyers and postcards, tend to be lumped in with the rest of the junk mail that arrives, thrown away before anyone even looks at it. But real estate text message prospecting has a much higher open rate at 98%, quite the difference from the 15% open rate for emails.
Quick and Easy Communication
As a real estate investor, your days are full of work researching leads, keeping up on correspondence, and visiting properties or making deals with owners. And property owners, too, live busy lives. Carving the time out of your day to make lengthy phone calls isn’t a realistic option. Text messaging is a quick and easy way to help you communicate with property owners so you can close more deals in less time. With the ability to text from the Launch Control app on both your computer and your phone, you can stay in conversation with leads even while on the go.
Tips for Effective Real Estate Text Message Prospecting
Text messaging can be a powerful marketing and communication tool for your real estate investment business. But it can also harm your efforts if not done the right way. Sending out the wrong message won’t improve your chances of getting more responses. You have to carefully craft each text so that property owners are enticed to reply.
Good business etiquette dictates that introductions should always come first. Whenever you send an initial message to a lead, make sure you include your name and the name of your company, if applicable.
Long blocks of text in a message are sure to be left unread. Keeping each message short, sweet, and to the point is key to growing your portfolio and your profits.
It can be difficult to wait for a response, but sending out multiple texts to one person every day is more likely to turn them away from your offer than towards it. A successful Launch Control drip campaign will space the messages out appropriately so as to not overwhelm property owners.
Time is always of the essence. If a property owner messages you about a potential deal, don’t wait to message them back. Even if you aren’t ready to talk about the specifics yet, sending a simple reply setting up an appointment for a better time is more helpful than just ignoring the message until you’re ready.
The Benefits of Real Estate Text Message Prospecting with Launch Control
If you want to grow your deal flow and see more profits at a faster rate, you need to be texting your leads. With Launch Control, real estate text message prospecting is a breeze. Our intuitive and easy-to-use dashboard lets you get a quick overview of what’s most important to you. You can set up campaigns to automatically text your leads for you, leaving you more time to focus on the rest of your business. And with a robust analytics system, you can see what methods do or don’t work when it comes to getting more responses. If you’re ready to boost your business and grow your property empire, sign up today.