Here’s why you need to use text marketing in your real estate business:
- Quick and easy: Reach out to leads with just a few taps on your phone. No need to waste time drafting lengthy emails or leaving voicemails.
- Real-time communication: When a lead sends you a message, you can respond right away.
- Stand out from the crowd: Unlike email and phone calls, using text marketing shows that you’re tech-savvy and up-to-date with the latest trends.
- Get more leads: Many people prefer to communicate via text message. So give the people what they want!
How Fast Is Fast Enough?
Potential clients expect very fast response times. While emails can take 24-48 hours, real-time communication is the way to go. Aim for a lightning-fast one-minute response time to win customers over.
Here’s why you need to start focusing on SMS messaging and text marketing:
- Unlike emails, texts are opened and replied to instantly, turning messages into engaging conversations.
- If a prospect responds to a text, you KNOW their phone is in their hand – that real time info’s worth gold to a marketer! Make the most of it!
- Clients expect rapid replies; if you’re not on it within minutes, you’re lagging behind.
- Studies confirm that responding within a minute or less gets you the deal – don’t wait 10 minutes and risk losing out on business.
- Be the first to reply and snatch 35%-50% of total business. Boom!
We know you’re swamped, but here’s how to make replying to texts a breeze:
- Use automated responses to acknowledge messages and promise a speedy follow-up.
- Keep your responses short and sweet – remember, most text message conversations are carried out in real-time, so brevity is key.
- Don’t be afraid to use emojis or GIFs to add a playful touch to your messages and stand out.
So, is all this quick response worth it? Absolutely!
Why SMS Marketing is Today’s Most Captivating Marketing Strategy
Responding to leads quickly via SMS is one of the most effective ways to bring more leads into your sales pipeline. You’ll reach more people, get quicker responses, and build your brand all at the same time!
- Almost everyone’s got a cell phone (97% of US adults, to be precise) – that’s a huge audience waiting to hear from you!
- Texts come with buzzes and dings that grab attention – so your message won’t be lost in the email abyss. 📨➡️🗑️
- People respond fast! 60% get back to texts within 1-5 minutes. ⏰
- Clickthrough rates for texts are 4-5 times higher than email clickthrough rates. 📈
- Stay on your leads’ radar without being pushy, just helpful. 🕶️
- A quick text speaks volumes about your responsiveness and efficiency – build your brand by establishing a helpful, but not intrusive, presence. 🌟
- Personalized short messages? They’ll actually read those (unlike cold calls and emails). 💌
- Forget phone tag – SMS is the new way to give people the info they crave! 📞🚫
Also, many people nowadays screen calls or are unwilling to return phone calls. SMS is rapidly becoming the most efficient means for getting people what they want to know.
What a Lead Thinks When You Respond Quickly
- “Wow, this real estate pro’s got it together! They got back to me super fast, no matter what they were up to.”
- “They really see value in selling my house, because their response time is top-notch! I feel like they’ll definitely hustle for me.”
- “This pro’s got all the answers I need to feel good about selling my house, and they’re ready for more questions anytime I’ve got ’em.”
- “I’d totally recommend this pro to my neighbors looking to sell their place.”
- “I might not be ready to sell now, but I’m keeping their name handy – they’re super responsive!”
Solve the “Need for Speed” With Quick Reply SMS Texting
When lead responses start flooding your inbox, you want to be able to answer all of them as quickly and efficiently as possible. Launch Control’s Quick Reply feature is designed to enable you to respond right away with the click of a button–right from your inbox.
You know the usual suspects when it comes to lead responses. Here is Launch Control’s Top 5 List:
- Who is this?
- What’s your offer?
- I’m interested/Yes
- The house sold.
- Not interested.
With Quick Replies, you can create your follow-ups for these common responses. So anytime one of them comes in, you can just send the pre-made Quick Reply and move on to the next conversation.
Imagine the time you’ll save! Knock out 40-50 leads per batch, and you’ll save an hour per batch. Juggle 2 or 3 batches a day, and you’ve freed up hours to close those sweet deals.
Here are just a few examples of quick reply options you can use to spark conversation and make your availability known for future follow-up:
Message: “This house has already sold.”
Automatic Quick Reply: “Thanks for letting me know! And, if you know anyone who’s thinking of listing, send ‘em my way. I pay well for referrals. Have a great day.”
This message rounds out the conversation warmly while reminding them that you are both pleasant to work with and non-pushy.
Pro tip: If the user has a set monetary reward for a successful referral, $2k for example, good to include that in the quick reply too.
Message: “I’m interested in selling my house.”
Automatic Quick Reply: “That’s great to hear! I’d love to schedule a call to talk about your goals. When is good for you?”
This message turns a warm lead into a hot one. It also gives you a few minutes to formulate any other answers while they consider call availability. You could even include a link to a scheduler to make things more seamless.
One of our favorite texts is simply, “Who is this?” The perfect chance for a warm, clear intro. And a Quick Reply for this common question can save you tons of time.
As you chat with more leads, you’ll see which personalized messages you use most. Add those to your Quick Replies, and mix in 3 versions to keep things fresh and help dodge spam filters. That automation frees you up to build real connections with real qualified leads.
The Benefits of Lightning-Fast Lead Responses in Text Marketing
As you can see, quickly responding is rapidly becoming the norm if you want to gain your leads’ business. However, there are a variety of ways that this plays to your advantage.
Increased lead conversion
Are you ready to take your lead conversion rates to the next level? Check out these tips:
- Quick response = higher conversion rates: When you respond to leads quickly, you’re showing them that you’re available, responsive, and interested in their needs. This builds trust and increases the likelihood of them doing business with you.
- Respond under 5 minutes: According to a study by InsideSales, businesses that respond to leads within 5 minutes are 9 times more likely to close the deal than businesses that wait longer. That’s huge!
- Be available: Make sure you’re always available to respond to leads, whether that’s through text, email, or phone. The more available you are, the more likely you’ll be to convert those leads.
- Use automation: If you’re worried about missing leads, consider using automation tools to respond quickly and efficiently, so you can focus on what you do best – closing those deals!
- Don’t wait: Longer response times mean fewer closed deals. Get back to leads ASAP!
Faster deal closing
As a real estate investor, you know that time is money. That’s why responding quickly to leads is the key to success. Check out these benefits of fast response time:
- Close deals faster than ever before!
- Provide leads with the info they need, pronto!
- Move the process along quickly!
- Lock in deals and start cashing in sooner!
But that’s not all! When you’re efficient, you can devote more time to growing your business and increasing revenue. Even if your customers have tons of questions, your quick response time will benefit them.
Quick responses to leads pave the way for improved communication between you and your potential clients. By engaging promptly and efficiently, you can establish a strong foundation for successful deals and nurture lasting relationships with your clients. Here’s how:
- Staying top-of-mind: Speedy replies show leads you care about their time and needs, setting a positive vibe for future chats and open communication.
- Building rapport: Be the go-to pro by consistently responding to messages, making it more likely they’ll pick you when they’re ready to seal a deal.
- Maximizing trust: Quick, attentive communication lets you understand your leads’ unique needs, enabling you to tailor your services and create a solid connection.
- Minimizing confusion: Fast replies minimize miscommunications and keep everyone on the same page, which is essential for successful deals and strong client relationships.
- Demonstrating professionalism: Being responsive showcases your dedication to top-notch service, boosting your rep as a reliable, trustworthy expert in your field.
- Scoring referrals: Effective communication and strong relationships can turn clients into your personal cheer squad, recommending you to friends and family for a client base boost.
In a nutshell, fast responses to leads not only help you close deals but also enhance communication and strengthen client relationships. Embrace speedy engagement to set yourself up for ongoing success and long-term business growth.
Improved lead quality
Responding quickly to leads also improves the quality of your leads. When you respond quickly, you’ll be able to qualify leads more effectively. This means you’ll be able to focus your efforts on the leads that are most likely to close.
Increased customer satisfaction
Finally, quick response times are key to closing deals and satisfying customers. Check out why:
- Rapid responses show that you value your customers’ time and needs.
- Quick and helpful communication allows you to exceed their expectations and stand out from the competition.
- Customers will remember your speedy service and keep coming back for more.
- Happy customers are more likely to refer their friends and family, and leave great reviews.
- Don’t be the real estate professional that’s hard to get in touch with – be the one that’s always there for your clients.
This type of customer service will keep your customers coming back for more, and referring you, which is great for business. Fast response times are a huge part of that success.
Optimize Your Business for Swift Text Message Replies
In conclusion, what’s the ultimate secret to customer satisfaction and business success? Quick response times to leads! Here’s a quick recap of the benefits:
- Increased customer satisfaction: When you respond quickly and helpfully, you’ll exceed your customers’ expectations and meet their needs.
- Better reputation: No one wants to hear “they’re hard to get in touch with” when recommending a real estate professional. With quick response times, you’ll be known as the go-to agent for excellent customer service.
- Repeat customers and referrals: Happy customers mean repeat business and referrals. Give them such a good experience that they can’t help but sing your praises and send their friends and family your way.
Creating a thriving real estate sales pipeline has never been more possible and productive than with Launch Control’s Quick Replies. Organize contacts and prospects into lists so you can easily push a single message to dozens or hundreds of prospects. You can even customize messages with first names to make them more personal and prompt a higher open rate.
So, if you’re not already using text marketing to reach out to leads, now is the time to start.
Launch Control is here to help you grow your REI enterprise while lowering costs and streamlining your prospecting. Learn more about how we are the most profitable marketing tool in the industry, or book a call with us. We look forward to hearing from you.