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Here Is Why You Need To Use Real Estate Text Message Marketing

Here Is Why You Need To Use Real Estate Text Message Marketing

Closing deals rarely occurs without effort. And in the fast-paced, modern world, it’s important to use every possible channel you can to find and nurture real estate investment leads. The internet has given us a wide variety of marketing channels to choose from, but Launch Control’s real estate text message marketing has proven to be one of the best ROI marketing tools available.

While email and social media marketing can be profitable, they often require a lot of work for very little payoff. Real estate text message marketing, on the other hand, takes less work for a higher deal flow.

Get Your Real Estate Text Message Marketing Seen

It’s a busy world, and there are hundreds of thousands of companies and businesses out there vying for people’s attention. As a real estate investor, you’re one of them. And it’s an unfortunate truth that most property owners would put real estate investors lower on their list of who they’ll give their time. But that’s only because they don’t know about the deals you can offer them.

Getting your message seen in the digital era is more difficult than ever before. People all over the world complain about the endless sea of emails they receive, most of which go unopened if not sent straight to a spam folder. And with all the content blasting around on social media, it’s incredibly difficult to get anyone’s attention who isn’t already looking for you. 

But how many people get a text notification and ignore or delete it? Even if it’s from an unknown number, most people will at least check what message they got. Because texting has become the primary mode of communication among friends and family, we automatically associate a text with an important conversation.

And you can capitalize on that subconscious form of thinking to get an open rate of over 90% on SMS messages sent out to potential leads from Launch Control. That’s a rate well over 70% higher than you’d expect to get with an email campaign.

Get More Responses from Leads

As a real estate investor, you do a lot of work researching and picking out your leads. After all, you don’t want to buy a property that isn’t going to make you money. It can be discouraging to put all that effort into finding a property you want, only to never get a response. Worse still is taking the time and effort to follow up with and contact a lead over a series of weeks only to then get a negative response.

Launch Control’s real estate text message marketing can greatly improve your response rate as well as your open rate for a variety of reasons.

It’s Quick and Easy

This is true for both you and your lead. On the investor side, you can set up automated campaigns that will send pre-formatted messages to your contact list. Drip campaigns can even follow up for you if a lead doesn’t respond after a set period. But SMS marketing from Launch Control is also easier for the property owner.

Text messages tend to be short and quick to send, which is part of why they’re so popular in the fast-paced world of communication. A property owner can simply respond with a ‘yes, I’m interested,’ leading to a new business deal, or a ‘no, leave me alone,’ letting you know you don’t need to waste any more of your valuable time on them.

It’s Cost-Effective

Again, true for both you and your leads. Because text messaging has become so popular, many phone providers include unlimited text messaging as part of their service plans. This means you don’t have to spend a fortune to send out dozens or even hundreds of messages a month. And your leads won’t need to spend anything to respond.

You can keep up on a wider network without having to expand your budget.

It’s Personal

Sending an email or a mailer can seem cold and industrial. After all, that’s how every company contacts people. But not everyone has gotten in on the text message marketing advantage. Because of this, texting makes the entire process of buying and selling real estate properties feel more personal and involved.

Not only does this encourage property owners to want to respond and talk with you about making a deal, but it also makes flipping and selling properties easier for buyers.

Real Estate Text Message Marketing Solutions with Launch Control

Marketing yourself as a real estate investor and getting in contact with leads takes a lot of work. Launch Control can help take some of the weight off your shoulders. Our powerful and easy-to-use real estate text message marketing solutions can automate messaging campaigns, keep you in touch with leads no matter where you are, and analyze your efforts to show you that your profits have improved each month.

If you want to boost your real estate investments and grow your monthly deal flow, sign up for Launch Control today.

In-flight Itinerary

Step 1: Choosing the Right Provider

Step 2: Import Contacts and Segment Lists

Step 3: Optimizing Messages

Step 4: Creating a Consistent Routine

Step 5: Sending Initial Messages

Step 6: Tracking KPIs

Step 7: Adjusting and Optimizing

In-flight Itinerary

More insights from the Launch Blog

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