Text messaging — aka “SMS” or “short message service” — was once just a way for people to chat with friends and family. But now, it’s a game-changing marketing tool for businesses of all kinds, especially the high-touch real estate investment business.
As a highly motivated investor, you’re always on the lookout for ways to close deals quickly and effectively. Did you know that customers open and read texts almost 98% of the time? That’s because most people prefer to receive text messages from companies rather than lengthy emails or time-consuming phone calls. So, text is a huge advantage! It’s also a cost-effective way to stay connected with prospects, follow up on leads, and keep homeowners and affiliates in your network in the loop with updates, events, and deals.
The only challenge can be managing all those incoming and outgoing texts. But don’t worry! We’ve got your back at Launch Control.
In this article, we’ll show you how to organize your text software inbox for maximum efficiency, so you can close more deals than ever before. Let’s dive in and take your real estate investment business to the next level with text marketing!
You’ve Got Mail: Decoding Text Inboxes
Text inboxes are virtual mailboxes that hold all your text message conversations in one convenient location. With a text inbox, you can access your inbound and outbound messages from anywhere and on any device, whether it’s your phone, laptop, or tablet.
Now, why is it important to manage and organize your text inbox? Well, because time is of the essence in the REI business! Keeping a tidy inbox makes it easier to find important messages and quickly follow up with potential leads. With Launch Control’s CRM dashboard KPI tools, you don’t have to worry about losing any important messages or getting buried in a cluttered inbox. By organizing your conversations by topic or lead type, you can easily reference past conversations and track where each lead is in the sales funnel.
But, let’s start at the very beginning. To begin text messaging, all you need is a phone number. You can use your existing number or sign up for an account with a text marketing software app like Launch Control and get a new number for your personal convenience. Once you have your number, you can promote it through your existing sales channels.
By sharing your number, you give leads the option to text you instead of calling or emailing. And let’s face it, most people prefer to text. Plus, text works great for quick conversations and resolving questions, so homeowners will likely opt for it over other channels.
Now that you know how a text inbox works, let’s explore why you should streamline your communication to stay on top of your sales game.
An Organized Inbox is Your Sales Lifeline
Your inbox is where all your important leads and prospects come knocking, so it’s crucial to keep it organized. But did you know that having an organized inbox can do wonders for your productivity, efficiency, and even your sanity?
Here are some benefits that you can’t afford to miss out on:
As a real estate investor, you know that closing deals are all about bringing your A-game all the time. But in today’s fast-paced REI world, homeowner convenience is key. That’s where text communication comes in. It’s quick and easy, and leads are more likely to respond to your messages.
But with convenience also comes the expectation of a rapid response. That’s why you should treat your inbox with the same priority you do for your phone’s text messages – because, really, that’s what they are. And an organized inbox will help you stay on top of your texts. After all, buying and selling homes is a very personal business, and positive and effective communication with your leads requires keeping essential chats at your fingertips.
Increase Engagement and Your Network
In today’s digital age, not everyone is a social media guru, but one thing we all know how to do is text! That’s why text marketing is a brilliant way to reach a wider audience with less hassle.
With just a few words, you can gain attention, or swiftly and easily respond to queries with updates, pictures, references, and pricing quotes. Plus, you can integrate texting with other marketing channels to promote even more interaction. Imagine promoting customer engagement and interaction even more through simple polls or surveys, maybe even using popular text shortcodes.
Texting is also great for networking, retaining long-term relationships, and raising brand engagement. By keeping in regular touch with your leads, you can be sure you’re always up to date on their pain points, needs, and wants. You’ll impress them with all this personalized attention. And when your inbox is organized, you can quickly and easily find all the info you need to provide personalized recommendations and speedy responses.
Text marketing is a fun and easy way to connect with your audience, and who knows – you might just close your next big deal through a simple text message!
Here’s the deal – sometimes text marketing floods your inbox with an overwhelming number of messages, including irrelevant messages and spam. And, who has time for decluttering? Not you! You want to quickly see and respond to relevant queries and information from potential leads, so you can close more deals like the boss you are.
So, what’s the solution? An organized inbox. By keeping your messages tidy and easily categorized, you can prioritize and respond to the important stuff quickly and efficiently. This means you can spend more time on homeowners who need your services, and less time sifting through spam.
By taking a few moments to get your inbox in order, you’ll have a clearer view of your messages and be able to better prioritize which leads demand your attention. This means you’ll always be on top of important updates, such as new properties hitting the market or leads ready to make a move. Plus, you’ll be able to quickly identify which homeowners need a little extra TLC to calm their nerves and make the buying or selling process as smooth as possible.
But what really sets a well-organized inbox apart is its ability to handle unexpected situations. With everything in its place, you’ll be able to step in and provide timely assistance when prospects change their minds, prices suddenly shift, or emergencies arise. No matter what the day throws your way, you’ll be prepared to handle it all like a pro.
Your sanity, your leads, and your bottom line will all thank you for it!
Improve Customer Service
As an REI salesperson, you know that closing deals is the ultimate goal. But, did you know that good customer service can help you get there faster? It’s true! Providing prompt responses and personalized attention will set you apart from the competition. It can help you build and retain a solid lead base, boost prospect loyalty, and ultimately, close more deals.
Ensure you’re on top of your customer service game by keeping an organized inbox. An organized inbox can help you quickly identify which leads urgently require your attention, allowing you to provide the personalized attention they deserve. On the flip side, however, a cluttered inbox can lead to missed messages and missed opportunities.
Remember, a positive first impression, listening to your customers, being responsive, and communicating openly are all keys to good customer service. By showing your customers that you value their time and are committed to providing the best possible service, you’ll leave a long-lasting positive impression on your network. So, take the time to provide personalized attention and quick resolutions to your leads’ issues and inquiries, and watch your sales soar now – and in the future – as you become a trusted partner!
Easily Track Marketing Efforts
With multiple marketing campaigns running simultaneously, it’s tough to keep track of which ones are generating the most leads and responses. And, which ones aren’t cutting the mustard? That’s where an organized inbox comes in handy.
By using an organized inbox, you can easily assess which campaigns are generating the most responses and where the best leads are coming from. This means you can spend more time and resources on the campaigns that are working and make timely adjustments to the ones that aren’t.
Plus, an organized inbox can help you identify patterns and trends in customer behavior, allowing them to make data-driven decisions on how to invest their time and money for the most effective marketing returns.
An organized inbox will keep you on top of your marketing game and ensure you’re always targeting the right leads at the right time.
Organize Your Text Inbox in Six Simple Steps
Here are six ways to streamline your texting routine and declutter your inbox:
Filters can help you clean up your inbox and always know where to look for something and how to find it immediately.
Luckily, Launch Control’s text marketing software offers inbox filters, folders, and tags that can help you prioritize your messages based on their lead type, importance, frequency of response, or action required. Remember, every conversation should have a disposition filter checked – never leave those buttons unclicked! This means you can easily sort and delve down into segments like warm leads you want to nurture and call personally or place cooler leads into a drip campaign.
With the help of these tools, you can quickly categorize your incoming messages and keep your inbox clean and organized. Plus, you’ll always know where to look for something and how to find it immediately.
Whether you’re dealing with a high-priority homeowner or a promising lead, inbox filters can make your life easier and your sales efforts more effective.
Here’s another tip to save time and stay organized: create templates for frequently received messages. This way, you can quickly respond to leads with a standardized response without sacrificing quality or forgetting critical information.
For example, you can set up a Quick Reply template message to inform contacts when you’re unavailable or away from your phone. This not only saves you time but also reassures your leads that they’re still a priority.
Customized signatures are another great tool to keep your messages professional and consistent. By using templates and signatures, you can streamline your communication and avoid the hassle of crafting a new message from scratch every time.
Your text app can even help you out with keeping notes! Simply record notes about lead appointments, inquiries, and concerns in your messages to stay on top of things and never miss a beat.
And for those urgent responses, you can even pin them to the top of your inbox for easy access. With this simple trick, you’ll never miss an opportunity again!
Use Push Notifications
As a motivated investor, you’re busy juggling oodles of projects, but you don’t want to miss out on any potential deals. That’s why we recommend enabling browser notifications when multitasking or using multiple browsers.
With notifications, you’ll never miss an important message, and you can quickly respond without interrupting your workflow. Stay on top of your game by staying on top of your notifications, and close those deals!
Snooze or Close Conversations
While juggling multiple conversations can be a major productivity booster, it can also clutter up your inbox and make it hard to keep track of everything.
So, here’s a pro tip for you: consider temporarily closing conversations and placing them in a separate folder once you’ve finished chatting with homeowners. This way, you can stay on top of new chats and avoid missing out on important information.
Think of it as a way to “hit the refresh button” on your inbox and make sure you’re always prioritizing the most urgent conversations. Plus, with a little bit of organization, you’ll be able to impress your leads with your lightning-fast response times and superhuman attention to detail.
Adjust Your Inbox Settings
As a busy real estate investor, you’re always searching for ways to streamline your workflow. So here’s another quick tip to help you maximize your productivity: adjust your inbox settings.
By customizing your inbox preferences, you can filter out irrelevant messages, auto-delete spam, and prioritize important conversations. You’ll save time and stay on top of your game, without drowning in a sea of emails.
Text Marketing Software Systems Aren’t Created Equal
Organizing your text marketing software inbox can make a big difference in your bottom line. With a little bit of effort, you can prepare data lists in a flash, resolve complex issues with ease, and provide your customers with the 24/7 support they deserve. Plus, by staying on top of your messages, you can monitor the performance of your marketing campaigns and make adjustments on the fly.
Consider the positive impact that text marketing can have on your business. By providing your customers with personalized, timely messages, you’ll build customer loyalty, attract new prospects through positive word-of-mouth, and ultimately close more deals. By investing in text marketing software for your REI business, you’ll watch your sales rocket!
However, not all text marketing software systems are created equal. To get the most out of your investment, you need to choose software that’s tailored to your unique needs.
Grow Your Real Estate Investment Business with Launch Control
Launch Control is a text engagement marketing platform built for all your real estate investment needs. It’s TCPA compliant and includes an all-in-one messaging dashboard that lets you close deals on the go. Moreover, you can use built-in features like drip campaigns to send automated marketing emails to target prospects and One-Click Podio Push to organize your essential realtor data.
With Launch Control, you can even track the success of your campaigns, analyze your key performance indicators (KPIs), and assess your response rates and lead totals. Our software uses a proprietary routing algorithm and lets you search for property details, tax information, mortgage amounts, and sales data.
Depending on your messaging targets and revenue goals, we offer three plans (Lite, Core, and Pro) with the guaranteed highest deliverability and response rates.
Schedule an appointment with Launch Control today to learn how we can help you organize your text marketing software inbox for the best business results.