Real estate moves quickly, especially when it comes to cash offers. Being able to buy or sell a property promptly can mean the difference between making a profit and suffering a loss. But as a real estate investor, you have to juggle a lot of different leads at once.

Without a proper communication system in place, it’s easy to become overwhelmed and miss out on a golden opportunity. Using Launch Control for real estate text messages can help you stay on top of your contacts while securing profitable investments.

Why Real Estate Text Messages Work

There are many different ways you could contact leads and follow up on investments. But not all of them are efficient or quick enough for the property investment world. Mobile phones are becoming more and more popular, to the point that over 90% of adults have one. And for over 60% of them, texting is the preferred means of communication over calls.

If you aren’t using Launch Control’s real estate text messages, you’re missing out on a prime opportunity to get your messages seen by the majority of property owners.

A text message is also more likely to be seen than any other form of communication. Emails often sit unread in a buried folder, and postcards or flyers tend to end up in the trash without a second glance. But there aren’t many people who ignore a new message as soon as it arrives.

By getting your text messages opened right away, you improve the chances of a response and dramatically increase your odds of making a profitable deal.

How to Profit from Real Estate Text Messages

Setting up Launch Control’s text messaging software isn’t enough to fully profit from it. Yes, an automated system will naturally improve your business efforts and help you reach more leads, but you still need to put in the work if you want to grow your deal flow.

Setting up campaigns and automatic systems is key to helping you engage quality leads and expand your portfolio.

Contacts and Mass Messaging

No two properties are the same, and no two property owners are either. Sending the same message to every potential lead will only net you a portion of returns. Organizing your contacts and fine-tuning your mass messaging system, however, will help ensure you get more responses.

When you add a new lead to your contact list, you can customize what kind of lead they are with tags. For example, you can tag their age to help ensure you use the language they’ll respond to in your messages. You may also decide to tag them based on the type of house they have.

Older, historical houses are owned by very different people than modern-day houses. Separating your contacts into various groups with Launch Control’s tagging system is key to improving engagement with real estate text messaging.

Automatic Messaging

It’s unfortunate, but many text messaging efforts aren’t always successful on the first send. But that doesn’t mean the entire effort is wasted. Sending out multiple messages spread out over time can help you secure more deals.

Sometimes a property owner isn’t ready to sell or consider selling on the first message. But when they get a follow-up/reminder message a few weeks later, they could be more willing to respond. 

Yet keeping up with all those messages can be time-consuming. This is why Launch Control can automate your messaging to save time. Drip campaigns allow you to set up automatic messages that follow up with leads if they don’t respond by a certain time. Continuing to remind property owners about your services and offers keeps you fresh in their minds when it comes time to sell.

Tips for Writing Real Estate Text Messages

Setting up your campaigns means making sure you have messages ready to be filled in and sent out to your leads when it’s time. Creating these messages can be tricky to get the hang of at first, but over time you’ll learn what people respond to the most. Here are some tips on how to get started with real estate text messages.

Keep It Short

Many SMS messages have a character limit, but keeping your messages short isn’t just about fitting in the box. If your message is too long, you’re likely to turn potential leads away with a large block of text where a simple sentence or two would do.

Be Clear

Yes, you want to keep your message short, but you also want to tell leads what you’re contacting them for. Making sure you use clear language that says you’re interested in buying their property will help engage more responses.

Send Real Estate Text Messages Easily with Launch Control

In the busy world of real estate investment, the more you can automate and streamline, the better. That’s why Launch Control developed a robust system for real estate text messages that makes contacting leads and analyzing results quick and easy.

Sign up now to stay on top of your messages and grow your investments without added stress or time-consuming work.