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5 Effective Real Estate Text Message Marketing Strategies

Marketing yourself as a real estate investor isn’t easy, especially when you’re trying to get your foot in the door. Sending emails and flyers aren’t effective ways to contact property owners. But with a 98% open rate, text messaging has proven to be the most successful contact method for real estate investors. Effective real estate text message marketing comes down to organization, timing, and using the right software. With Launch Control, you can take your real estate investment business to the next level and grow your profits each month.

Organizing Contacts

Launch Control allows you to organize your leads based on any variable you can imagine. You can group property owners together based on their age, how long they’ve owned the house, what kind of property they have, and their location. Doing so allows you to customize campaigns and messages for higher efficiency.

For example, let’s say you group your leads by age. You may want to send a message to property owners over the age of 65 that mentions retirement or downsizing. But for younger property owners, you may want to mention expanding the family or moving to better school districts. By curating your messages to match groups of leads, you can increase your response rates and secure more deals.

Automation and Scheduling

Real estate moves quickly, and in this busy world, it’s not always easy to make the time you need for your business. But with Launch Control, you can set up automated campaigns and response texts that will help free up more time for your investments.

For example, you can create a drip campaign for each new lead that you get in contact with. This campaign will automatically send out follow-up texts if the property owner hasn’t responded after a set amount of time. These automated texts help keep you fresh in their minds when they decide it’s finally time to sell. Of course, it’s important to find the balance between sending the perfect follow-up text when it’s needed and overwhelming someone with a dozen texts a day.

Revising Campaigns

When you send out your first campaign, you’ll automatically get more opens and responses just by using text alone. But if you really want to maximize your profits and secure more monthly deals, you need to edit and revise your texts accordingly.

Launch Control features a robust analytics system that allows you to review key performance indicators and see how well your texts are doing. With A/B split testing, you can create two versions of the same campaign and compare them. By doing so, you see which method was more effective and can curate your future messages to improve your business even more.

Call to Actions

Sending a message with just your information won’t gather as many responses as you may want. Including a call to action at the end, however, can help naturally encourage people to respond. Some examples of calls to action include:

  • Let me know what times you’re available to chat.
  • When are you free to meet up and discuss an offer?
  • Click the link below to learn more about the other properties I have listed.

Choosing the Right Software

Computers and phones have made our lives easier than ever. And they can help make your business more profitable as well. Using Launch Control as your premier text messaging software will dramatically increase your revenue and monthly deal flow. Our automated campaign systems keep you in contact with leads without having to spend extra time on them. And with our robust contact list and tagging system, you can stay organized as you grow your portfolio.

Effective Real Estate Text Message Marketing with Launch Control

There are plenty of ways to contact leads, but text messaging has proven to be the most profitable. With effective real estate text message marketing strategies, you can see an increase in revenue per deal and return on investment. And with the option to work from both your computer and your phone, Launch Control can help reduce the lead-to-deal time by over 70%. If you’re ready to see your business grow and increase your portfolio with speed and ease, sign up for Launch Control today.

In-flight Itinerary

Step 1: Choosing the Right Provider

Step 2: Import Contacts and Segment Lists

Step 3: Optimizing Messages

Step 4: Creating a Consistent Routine

Step 5: Sending Initial Messages

Step 6: Tracking KPIs

Step 7: Adjusting and Optimizing

In-flight Itinerary

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