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10 Most Effective Text Messaging Scripts for Real Estate Agents

Texting leads and potential buyers is a great way to save time and money while improving your real estate investment business. But simply sending any old text isn’t enough. There are a few tips and tricks if you want effective text messaging for real estate. After all, each property owner and buyer will be different, and you need to know how to optimize your messaging to impress each one.

These popular text messaging scripts for real estate will help you secure more monthly deals and increase the profit earned from each sale:

The Introduction Text

Your introduction text is the first message a property owner will see from you. This message should be clear, concise, and include your information. An example of a good introductory text is:

Hi {first name}, my name is John, and I offer cash for homes in your neighborhood, no matter the condition. Would you be interested in an offer on your house?

The Follow-up Text

Not everyone will respond right away to your text. But that doesn’t mean they aren’t interested. Sending a few follow-up texts can be a great way to keep your business fresh in someone’s mind for when they are ready to sell. An example of a follow-up text would be:

Hi {first name}, I haven’t heard back from you yet. Are you interested in receiving a cash offer for your home today?

The Deal Offer Text

Communicating over text messages is great, but making an actual offer over one can feel a little impersonal. But you can still use messages to set up the perfect time to make your offer and secure a deal. An example of a deal offer text is:

Hi {first name}, I enjoyed meeting with you and viewing your property earlier. I would love to make an offer. What time would work best for you to call/meet up?

Effective Text Messaging for Real Estate Selling

Getting the property is only half of the real estate investment battle. Next comes selling. Contacting potential buyers or responding to offers can take a lot of time. But if you have a perfectly crafted SMS message, it’s easy to respond quickly and secure higher profits.

The Initial Reach Out Text

If you have a list of potential buyers already in a contact list, you can easily send out a message that lets them know you have a property ready for sale. An example of this text is:

Hi {first name}, I have a new property available on the market. Below is a link to the listing. Please let me know as soon as possible if you’re interested in making an offer.

The Last Chance Text

Some buyers, like sellers, aren’t always going to jump at the opportunity right away. But sending a message a little later on can help encourage them to make an offer. An example of a last-chance text includes:

Hi {first name}, you had expressed an interest in homes like the property at {address}. The listing already has a few offers in, so please let me know right away if you’re interested in purchasing this property.

The Other Offer Text

If a buyer isn’t interested in one property/didn’t win the bid, they might be interested in another. If you have multiple properties you own, you can easily set up effective other offer texts such as:

Hello {first name}, since you expressed an interest in the property at {address}, I wanted to let you know about the property at {address} that will be on the market soon. Please let me know now if you’d like to be notified when it’s been listed.

Effective Text Messaging for Real Estate Improvement

Texting isn’t just for buying and selling. You can also effectively use SMS messaging to schedule and keep track of repairs and updates going on at different locations.

The Quote Text

Getting a quote for repairs usually means walking a contractor through the property. But scheduling these times isn’t always easy. An effective quote text might look like this:

Hi {contractor name}, this is John, and I’d like to get a quote for some repairs on a new property over at {address}. Do you have some time available this week to schedule an inspection?

The Reschedule Text

Sometimes you’ll need to reschedule an inspection or work process. An example of a good rescheduled text is:

Hi {contractor name}, sorry to do this, but I need to reschedule our appointment at the property on {address} at {time}. Please let me know the next available time slot you have open.

Effective Text Messaging for Real Estate Automation

Automating messages to send for certain responses is a great way to save time as you continue to grow your portfolio and balance your work and home life.

The Out-of-Office Text

Sometimes you’ll need to be away from your computer or not have your phone nearby. But this doesn’t mean you should let your leads and contacts wait. An effective out-of-office text would be:

I am out of the office for the dates of {X to Y}. Thank you for your response, and I’ll get in touch with you as soon as I return.

The Scheduling Text

If a property owner responds that they’re interested in selling, you can automatically send a message to set up a walk-through or showing. An example of this text might look like:

Thank you for your response. I’m looking forward to seeing your property and discussing a potential offer with you. What times are you available for a walk-through?

Effective Text Messaging for Real Estate with Launch Control

Using text messages is a great way to improve your business and secure more monthly deals. And if you use Launch Control, you can utilize our powerful and robust SMS messaging software for even more benefits. Our automatic campaigns and analysis system make effective text messaging for real estate easier than ever. Sign up for Launch Control today to increase your monthly deal flow, improve profits, and reduce your overall lead-to-deal times.

In-flight Itinerary

Step 1: Choosing the Right Provider

Step 2: Import Contacts and Segment Lists

Step 3: Optimizing Messages

Step 4: Creating a Consistent Routine

Step 5: Sending Initial Messages

Step 6: Tracking KPIs

Step 7: Adjusting and Optimizing

In-flight Itinerary

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