Relying on just one lead generation method is a common mistake many real estate investors make – especially when it comes to cold calling. Many focus on the cold calling vs texting question, but why not use both? While it’s a powerful tool, cold calling on its own may limit your ability to start meaningful conversations. That’s where text messaging comes in.

Together, text messaging and cold calling can supercharge your outreach, land you more conversations with sellers, and close more deals eventually.

The Benefits of Utilizing Cold Calling with Texting

Speak to More Sellers

Cold calling is direct and personal – but not everyone responds to unknown numbers. Texting, however, has a phenomenally high open rate, and you can’t really ignore it. With both, you ensure your message reaches more leads, including the ones who avoid or miss your call.

A quick follow-up message after a cold call can flip the script. It’s a gentle reminder of your call, adds context, and makes it easier for the prospect to respond, without the pressure to talk on the spot.

Build Trust Without Being Pushy

Following up with a text after a cold call is evidence that you respect your prospect’s time. It’s a less aggressive hard-sell strategy that builds rapport and positions you as someone who’s helpful and not pushy.

Let the Lead Choose the Channel

There are some people out there who hate calling. Others love it. By offering both, you meet your prospects where they feel most comfortable, which increases engagement and improves your chances of getting a reply.

How to Use Cold Calling and Texting Together

Here are a few strategies to make your cold calling and texting work in harmony:

🔁 Call, Then Text

Make the call first. Whether or not they pick up – or even if they do – follow up with a quick summary of the call or offering value, such as a link, a simple CTA, or even a “thank you”.

📲 Text First, Then Call

Start with a friendly, personalized text introducing yourself and why you’re reaching out. Include a clear CTA, and then follow up with a call. As they’ve seen your name and message, they’ll be more likely to pick up and engage.

🔍 Segment Before You Call

Use texting to segment your list. Ask a simple question via text, such as “Are you still considering selling your property at [address]?” Based on the response, make your cold call more focused, relevant, and effective.

🔄 Use Drip Campaigns Between Calls

If your sales cycle involves multiple touchpoints, keep your prospects engaged with automated drip texts between calls. Share helpful info, testimonials, or offers to keep you top-of-mind.

📌 Make Texts Action-Oriented

Always include a clear CTA. “Reply YES to learn more”, “Click here to schedule a call” or “Check out this quick video” are all great examples. Your texts should make it easy for the recipient to take the next step.

Best Practices for Cold Call + Text Campaigns

• Timing is everything – Follow up quickly after calls or texts to stay relevant.
• Don’t overdo it – Respect your prospect’s boundaries. Avoid spamming.
• Keep it professional – Texts should be concise, respectful, and well-written.
• Use texting for quick wins – Perfect for reminders, links, confirmations, or light touchpoints.

Not Sure Where to Start? Launch Leads Has Got You Covered

If you’re unsure how to implement a texting strategy alongside your cold calling, Launch Leads can do the heavy lifting for you. We offer a complete done-for-you text marketing service that:

• Sends texts on your behalf
• Manages all follow-ups
• Books calls straight into your calendar
• You focus on the deals – we handle the messaging

If you want to learn how Launch Leads can increase your engagement, response rates and conversions, without adding more to your plate, book a short info call with our team.

Conclusion: Email vs Texting? Use Both!

It’s not enough to rely on just one outreach method. Cold calling open doors, but it’s texting that keeps the conversation going – and sometimes even starts it. When you combine both, you’re creating a flexible, responsible, and high-converting strategy that meets prospects where they are.