#1 highest-rated text marketing platform

The text marketing ROTS calculator

Paying for text marketing to drive discovery calls is a risk. Who knows if it’ll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for text message spending success by estimating a few key metrics. Don’t gamble with your business. Know what kind of ROTS you can expect.

ROTS Text Marketing Calculator

“Using Launch Control’s SMS marketing, in one week we closed a deal for $4.2M - it was a quick text, follow-up text, then we were able to get a response and set up a call.”

- Blake Lea

Is text marketing worth it?

When you break down the math and add a few variables specific to your business, you can quickly understand if this is a game you want to play or not.

Projected Monthly Text Messages
How many text messages do you plan on sending per month?
Discovery Call Conversion Rate
How often does a text message convert into a discovery call?
%
Average Deal Size
On average, how valuable is a single customer?
$
Discovery Call to Customer Close Rate
What percentage of your discovery calls turn into customers?
%
Monthly Results

Positive Responses
40

Inbox Conversations
12

Discovery Calls
4

Cost-Per-Call
$124.25

Expected Revenue
$9,503.00

Return on Text Spend
1912%

What is ROTS ?

Return on text spend, or ROTS is the amount of revenue a company generates for every dollar spent on texting.

When a business tests a new distribution source for a campaign, it may compare the ROTS at different stages of the campaign with other distribution sources to gauge their performance and determine which should get renewed.

Although different businesses have different objectives for their texting and marketing campaigns, most focus on improving revenue and, ultimately, profit. That means you need to establish some margin of safety if you want to protect your net profit margin.

A ROTS less than 400% means you need to reevaluate your marketing strategy. If it's within the 400-799% range, you can still be profitable after removing your business operational cost. Just make sure to keep tracking the metric with the ROTS calculator and optimize for opportunities.

What is a good ROTS ?

Pricing

Simple, transparent pricing

Pricing that supports your business as it grows

🚀 Lite

Just getting started with building a pipeline.

$497 / month

What’s included

Popular

🚀🚀 Core

Scaling up and running a small team.

$797 / month

All features of Lite

🚀🚀🚀 Pro

A full-scale operation.

$1497 / month

All features of Core

🚀🚀🚀🚀 Enterprise

Let’s find a custom plan that meets your team's needs.

Message Us

All features of Pro

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Download the Texting App

Our text marketing app is an all-in-one solution for your SMS marketing. You’ll be notified to answer texts and calls directly on your phone and experience synchronous conversations between our mobile and desktop apps. We support all mobile devices and browsers.

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It’s time to start texting today!

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Launch Control is committed to protecting and respecting your privacy. By submitting this form and signing up for texts, you consent to receive marketing text messages from Launch Control at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Unsubscribe at any time by replying STOP. You can unsubscribe from these communications at any time.
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Let's Get Started

Launch Control is committed to protecting and respecting your privacy. By submitting this form and signing up for texts, you consent to receive marketing text messages from Launch Control at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Unsubscribe at any time by replying STOP. You can unsubscribe from these communications at any time.
Terms & Conditions | Privacy Policy

Let's Get Started

Launch Control is committed to protecting and respecting your privacy. By submitting this form and signing up for texts, you consent to receive marketing text messages from Launch Control at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Unsubscribe at any time by replying STOP. You can unsubscribe from these communications at any time.
Terms & Conditions | Privacy Policy

Let's Get Started

Let's Get Started

By submitting this form and signing up for texts, you consent to receive marketing text messages from Launch Control at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Unsubscribe at any time by replying STOP. Terms & Conditions | Privacy Policy

Let's Get Started

By submitting this form and signing up for texts, you consent to receive marketing text messages from Launch Control at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Unsubscribe at any time by replying STOP. Terms & Conditions | Privacy Policy

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By submitting this form and signing up for texts, you consent to receive marketing text messages from Launch Control at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Unsubscribe at any time by replying STOP. Terms & Conditions | Privacy Policy

Contact us

We are excited to connect and understand your marketing needs. Complete the form below, and an expert from our team will be in touch in 1 business day.

By submitting this form and signing up for texts, you consent to receive marketing text messages from Launch Control at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Unsubscribe at any time by replying STOP.
Terms & Conditions | Privacy Policy

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