#1 highest-rated text marketing platform
The text marketing ROTS calculator
Paying for text marketing to drive discovery calls is a risk. Who knows if it’ll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for text message spending success by estimating a few key metrics. Don’t gamble with your business. Know what kind of ROTS you can expect.
“Using Launch Control’s SMS marketing, in one week we closed a deal for $4.2M - it was a quick text, follow-up text, then we were able to get a response and set up a call.”
- Blake Lea
Is text marketing worth it?
When you break down the math and add a few variables specific to your business, you can quickly understand if this is a game you want to play or not.
Monthly Results
Positive Responses
40
Inbox Conversations
12
Discovery Calls
4
Cost-Per-Call
$124.25
Expected Revenue
$9,503.00
Return on Text Spend
1912%
What is ROTS ?
Return on text spend, or ROTS is the amount of revenue a company generates for every dollar spent on texting.
When a business tests a new distribution source for a campaign, it may compare the ROTS at different stages of the campaign with other distribution sources to gauge their performance and determine which should get renewed.
Although different businesses have different objectives for their texting and marketing campaigns, most focus on improving revenue and, ultimately, profit. That means you need to establish some margin of safety if you want to protect your net profit margin.
A ROTS less than 400% means you need to reevaluate your marketing strategy. If it's within the 400-799% range, you can still be profitable after removing your business operational cost. Just make sure to keep tracking the metric with the ROTS calculator and optimize for opportunities.
What is a good ROTS ?
Pricing
Simple, transparent pricing
Pricing that supports your business as it grows
🚀 Lite
Just getting started with building a pipeline.
$497 / month
What’s included
- 10,000 Outbound Messages
- $25k+ Monthly Revenue Potential
- Unlimited Contact Uploads
- Free Incoming Messages & Calls
- Skip Tracing $0.15
🚀🚀 Core
Scaling up and running a small team.
$797 / month
All features of Lite
- 20,000 Outbound Messages
- $50k+ Monthly Revenue Potential
- Skip Tracing $0.15
- Priority Customer Support
🚀🚀🚀 Pro
A full-scale operation.
$1497 / month
All features of Core
- 50,000 Outbound Messages
- $80k+ Monthly Revenue Potential
- Skip Tracing $0.11
- Full-Team Dedicated Success Manager
🚀🚀🚀🚀 Enterprise
Let’s find a custom plan that meets your team's needs.
Message Us
All features of Pro
- $100k+ Monthly Revenue Potential
Download Now
Download the Texting App
Our text marketing app is an all-in-one solution for your SMS marketing. You’ll be notified to answer texts and calls directly on your phone and experience synchronous conversations between our mobile and desktop apps. We support all mobile devices and browsers.
It’s time to start texting today!
