Michael emphasizes a crucial paradigm shift in perceiving SMS engagement: it’s not merely data but an interaction with a homeowner. Treating each lead as an individual is foundational to building trust and creating opportunities. A key aspect highlighted is the need to be distinctive before the discovery call, envisioning the homeowner as someone actively waiting for your response.

For successful lead management, having a well-defined hand-off strategy and adhering to processes based on lead responses are paramount. Key Performance Indicators (KPIs) extend beyond mere responses to encompass the entire journey post-engagement, including the number of discovery calls.

Michael delves into the strategic aspect of lead generation through SMS, emphasizing experimentation and continuous improvement in message content. Quality data is pivotal, and the discussion touches on effective ways to source such data, with a preference for utilizing one’s inbound leads.

The conversation extends to the challenges faced by investors, often stemming from a lack of understanding of marketing principles. Michael underscores the power of storytelling, especially through case studies, in building trust and attracting leads. Many homeowners may not be aware of wholesaling as an option, requiring a nuanced approach of education rather than aggressive selling.

Addressing the legality of outbound text messaging, Michael clarifies that it is legal under federal regulations, with compliance to the TCPA. Adherence to best practices, respecting opt-outs, and seeking legal advice are crucial aspects to ensure legality and avoid litigations.

This episode provides valuable insights into the nuanced world of SMS engagement for real estate, emphasizing the human element in lead interactions, the importance of storytelling in marketing, and the legal considerations associated with outbound text messaging.

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