Why You Should Combine Direct Mail with Texting
The Benefits of Using Both
Get Noticed (and Remembered)
Postcards and letters get seen. That’s huge. But a lot of people set it aside and forget it. A simple text after your mail lands gets the conversation started. Now, you’re combining the trust-building power of mail with the instant response rate of texting.
Faster replies
Mail might grab their attention, but texting gets the response. A simple “Hey did you see what I sent you?” can spark a reply - and maybe even a deal. It’s the perfect one-two punch.
Stay Top-of-Mind Without Being Annoying
Direct mail gives you a foot in the door. Texting gives you a way to knock again - gently. No pressure. Just a quick reminder that you’re still around if they’re interested.
People Like Options
When you use both options, you’re meeting people where they’re most comfortable - and that makes it easier for them to respond.
How to Use Direct Mail and Texting Together
Send That Mail
Kick it off with whatever it is you want to send
Follow-up With a Text
3-5 days after the mail goes out, send a short, friendly text. It feels real, direct, and low-pressure. Perfect combo.
Nurture with Drip Sequence
No reply? No problem. Set up a few spaced-out follow-up texts. Share a testimonial, remind them why now might be a great time to sell, or just check in again casually.
A Few Tips for Real Estate Pros Using Both:
- Be consistent
- Stay conversational
- Use a clear CTA
- Let texting qualify your leads
- Respect the timeline
A Few Tips for Real Estate Pros Using Both:
- Be consistent
- Stay conversational
- Use a clear CTA
- Let texting qualify your leads
- Respect the timeline
Need Help with the Texting Side?
