Why You Should Combine Cold Calling with Text Messaging
The Benefits of Using Both
Reach More People
Cold calling is personal, but not everyone answers their phone. Text messaging, on the other hand, has an incredibly high open rate. By using both methods, you can make sure your message reaches more people, even if they’re busy or can’t pick up the phone.
Get Better Responses
A follow-up text after a cold call can really be a game changer. It’s a simple way to remind prospects about what you discussed, share more info, or get a quick response. And the best part? They don’t have to talk to you right away if they’re not ready.
Build Trust Without Being Pushy
Cold calling can feel direct, but when you follow up with a text, you're giving prospects space to respond when they’re ready. It’s less intrusive, and shows that you respect their time, which helps build trust.
Flexibility for the Prospect
Some people prefer texting over talking on the phone. By offering both, you meet your prospect where they’re most comfortable, which makes it easier for them to engage with you.
How to Use Cold Calls and Texting Together
Call + Text
Make your cold call. Afterwards, send a quick, follow-up text summarizing the call’s main points or offering additional value (e.g. a link , special offer or a simple CTA)
Text First, Call Later
Start by sending a personalized, engaging text introducing yourself and briefly mentioning why you’re reaching out. Include a CTA. Then, follow up with a call shortly after. Since they’ve already seen your message, they’ll be more likely to pick up or engage in conversation.
Segment and Personalize Your Outreach
Use text to segment your audience before you call. Ask if they’re interested in learning more about what you have to offer. Based on their response, personalize your cold call accordingly. This allows for a more targeted, relevant conversation.
Drip Campaigns with Texts Between Calls
If cold calling is part of a longer sales cycle, consider setting up a drip campaign with follow-up text messages in between calls. These texts can provide useful content, testimonials, or offers that help nurture the relationship until the next call.
Make Texts Action-Oriented
Text messages should always have a clear CTA. Whether it’s scheduling a call, visiting a landing page or responding with a “Yes” or “No”, keep it simple and easy for the prospect to act immediately.
Best Practices for Combining Cold Calling and Texting
- Timing is key
- Don’t overwhelm with texts
- Be respectful and professional
- Use texting for quick, actionable items
Best Practices for Combining Cold Calling and Texting
- Timing is key
- Don’t overwhelm with texts
- Be respectful and professional
- Use texting for quick, actionable items
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