With 96% of land in the US still underdeveloped, the opportunities for investors are vast. However, many new land investors face marketing challenges and a steep learning curve.
The first Land Week powered by Launch Control, held from january 27th to January 31st, brought together top industry experts to share strategies that can help land investors succeed.
In case you missed any of the 5 sessions, we’re recapping them here and also attaching the links to the recordings. We don’t want you to miss out on anything!
How to Cut Through the Noise and Focus on What Works
Seth Williams from RETipster kicked off Land Week with a session focusing on the importance of self-education and leveraging smart strategies in land investing. He highlighted the danger of falling for misleading “guru” traps that promise quick results and emphasized the need for diligent market research and due diligence. Using tools like Google Earth and PropStream, Seth demonstrated how investors can assess zoning, soil conditions, and local demand. His approach is based on eliminating the grind and focusing on smart, proven tactics that help land investors make informed decisions.
On the marketing side, Seth stressed the effectiveness of combining direct mail with active outreach methods such as texting and cold calling to optimize deal flow. He encouraged investors to use tools like Launch Control for segmentation and automation, allowing them to manage their leads more effectively and stay ahead of the competition. By incorporating these strategies into their daily routines, investors can maximize results and scale their business without getting overwhelmed by the typical challenges of land investing.
Better Deals with Data-Driven Results
Max and Ryan from PRYCD shared valuable strategies on market analysis that help land investors save money and increase ROI. They focused on three key pillars: market research, lead generation, and due diligence, Their platform aggregates data from five sources, providing crucial metrics such as pricing, acreage analysis, and agent identification. This data allows investors to fine-tune their property searches with filters like owner types, property types, and key metrics to ensure they are targeting the most profitable opportunities.
The session also highlighted the seamless integration of PRYCD with Launch Control, showing how investors can refine their strategies by A/B testing data. Max and Ryan demonstrated how filtering county data based on key factors can help generate highly targeted lists for direct mail or text marketing. By combining PRYCD with Launch Control, investors can streamline their acquisition process, maximize returns, and close more deals.
Building Relationships that Drive Land Investment Success
Jaren Barnes’ session emphasized the power of mentorship, community, and strategic texting in building a successful land acquisitions business. Jaren from Land Maverick Society reminded attendees that while 96% of the US land remains underdeveloped, many investors struggle with marketing and deal sourcing. Barnes advocated for the importance of joining the right communities and seeking mentorship from experts with proven success stories. He warned that not all education programs deliver results, so it’s vital to vet mentors carefully and choose those who offer real, tangible insights and client testimonials.
One of the standout moments of the session was Jaren’s live demonstration of how to handle a client call to improve deal conversions. He showcased how Launch Control can be used to optimize text engagement strategies and streamline lead qualification. By incorporating effective texting techniques, investors can boost response rates and filter leads more effectively. Barnes highlighted that texting is not only cost-effective but, when done right, can outperform traditional methods like direct mail in terms of deal success.
Optimizing Your CRM for Maximum Land Profits
Kevin Rockwood shared his playbook for optimizing the CRM to maximize profitability in land investing. He discussed how choosing the right CRM is a critical step for land investors, as it needs to align with business goals and scale with growth. Using Pebble REI as an example, Kevin demonstrated how a CRM can be used to efficiently manage leads from multiple sources, including Launch Control and direct mail. By structuring the deal workflow into stages – lead, due diligence, offer, contract, and closing – investors can streamline their process and identify bottlenecks that might hinder their progress.
Kevin also explained the importance of automation in CRM systems. He talked about how automating follow-ups and lead nurturing campaigns helps investors maintain consistent communication with prospects. By using AI tools for lead scoring and property valuation, investors can enhance decision-making and improve overall profitability. His session showed how integrating marketing automation tools like Launch Control with a CRM can create highly profitable lead conversion pipelines that boost efficiency and long-term growth.
Revolutionizing Land Investing with AI
Callan Faulkner from REI Optimize wrapped up Land Week with a session focused on leveraging AI to optimize land business operations. She shared her journey of discovering AI in 2023 and how it has allowed her to streamline tasks, reduce the need for a larger team, and increase revenue. Callan highlighted how AI tools like Claude or ChatGPT can be used for various business operations, including personalized marketing, content creation, sales call reviews, and due diligence. She stressed that while AI is a powerful tool, maintaining a human touch in business interactions is still essential for building lasting relationships with clients.
During the session, Callan demonstrated real-time examples of how AI can help land investors create high-quality content quickly. Additionally, Callan introduced tools like Gamma.app that transform raw content into polished presentations, saving investors time and effort. Her session highlighted the efficiency and relevance that AI brings to land investing, enabling investors to optimize their operations and boost productivity.
Conclusion
If you missed Land Week, this recap provides a solid overview of the key takeaways from each expert session. These insights are actionable and can directly help improve your land investing business, whether you’re just starting out or looking to scale.
If you want to learn more about how Launch Control can complement the tools and strategies shared during Land Week, book a call with us. You will also discover how our platform can streamline your lead generation and marketing efforts.
Stay tuned for our next Land Week – more insights, more strategies, and more ways to help you success in the land investing space.
