After 15 years in real estate, one investor found a faster, more systematic way to connect with motivated sellers – and she’s not looking back. Take a look at the Launch Control story of RealEstateByMore‘s Cathy Sentgeorge.
From Fix & Flip to Land Investing
With 15 years as a licensed real estate agent, and her husband’s 14 years as a general contractor, Cathy was no stranger to the property game. The couple built their business in fix and flips before pivoting into land investing.
“I’m always looking for ways to scale my business and reach more motivated sellers efficiently”, she explains.
The Launch Control Journey
She first discovered Launch Control about a year ago through her real estate coach.
“I started using it for fix and flips and closed several deals as a result. It gave me a way to speak with more people, faster”.
After a shift in focus, she paused her subscription. But when she moved into land investing, her new coach also recommended Launch Control.
“It’s becoming the gold standard. I’ve now had two different coaches in two niches recommend Launch Control.”
The Results
In her first month back on Launch Control for land investing, she connected with 10 potential sellers – something that would have taken significantly longer through traditional outreach. A big part of her success comes from delegating the process to her VA, who runs the platform, sets up all phone appointments, and handles initial conversations using pre-loaded scripts and responses.
“She doesn’t have to think on her feet – it’s all in the system. I focus on the deals, she focuses on the conversations.”
Where the Magic Happens: Follow-Up
Consistency is the engine of Cathy’s success.
“My VA follows up religiously. We’re not just sending one text and hoping for the best – we’re building relationships and staying top of mind.”
While she hasn’t signed a contract yet in her first month back, the momentum from these conversations is already moving deals forward.
Pro Tip
Systematize before you start.
“The money is made in the follow-up, period. Too many investors send a few texts and give up. Launch Control gives you the tools to stay consistent and persistent in your outreach.”
