Many investors eventually hit a point where they realize that it’s not motivation or market demand holding them back, but rather the speed of their own systems. For T. J. Typinsky and Ali Alshehmani of BiggerSpreads, the challenge wasn’t a lack of leads, but figuring out which ones were worth pursuing. They had plenty of opportunities, but without a reliable system to analyze and act on them quickly, deals were slipping through the cracks. This is the story of how they solved that challenge with Launch Control and how it became the engine driving a predictable and scalable acquisitions pipeline.

Two Paths, Same Market, Same Bottleneck

Detroit is a market where hesitation can cost money. Good properties rarely wait on investors who need time to “run numbers”. Leads turn stale by the end of the day, but sellers move quickly.

TJ., the co-founder of BiggerSpreads, built businesses for years: he worked in tech, e-comm, marketing. Real estate was originally a side hustle. But in 2018, after his first investment property, he realized that real estate rewards speed like no other industry does. By 2023, he was full-time in real estate.

Ali’s story is somewhat different. He bought his first Detroit Land Bank property while he was still in school. The properties were way cheaper back then, and he paid $7,000 for the house, which was cheaper than renting at the time. That experience hooked him, and by 2017, he was full-time in real estate, eventually becoming the co-founder of BiggerSpreads too.

The Limit Every Investor Eventually Hits

Before Launch Control, both founders had the kind of lead sources most investors envy:

✅ Agents feeding them potential sellers

✅ Property managers sharing off-market inventory

✅ A network producing warm leads year-round

But even the best relationships can’t manufacture deal flow on demand. When both founders started pushing for scale, the cracks appeared immediately:

❌ Inconsistent deal flow

❌ Not enough time to filter lists and portfolios to find the right sellers 

❌ Missed deals simply because they couldn’t analyze quickly enough

Detroit is a volume market, and you can’t simply look at five leads a week. You need to look at fifty. Their solution became the foundation of their business, a tool that instantly separated real opportunities from dead leads. That’s how BiggerSpreads came to be. 

But a powerful filtering system is only useful if there’s something flowing into it. What they needed next was a reliable and scalable acquisitions channel.

A Lead Engine That Could Keep Up

Like most investors, they tried texting platforms, but learned very quickly that not all platforms are built for serious acquisition teams. 

🚀 Then they tried Launch Control.

It was a very practical decision. When your buyers want more inventory and your systems can finally analyze volume, your next bottleneck is obvious. You need more high quality sellers that respond quickly.

🚀 Launch Control delivered it.

T. J. recalls how the two onboarding calls with the Launch Control team helped him understand some of the best practices and tips and tricks that he wouldn’t have found himself.

👉  Book a short call to learn how.

The 72-Hour Proof Point Investors Dream About

Talk to T. J. or Ali separately and they’ll give you the exact same statistic: within 72 hours of launching their first campaigns on Launch Control, they:

🏆 Sent 23 offers

🏆 Walked 5 properties

🏆 Locked up 1 deal worth nearly $20,000

Those are numbers that investors don’t forget. The difference wasn’t just the boost in conversations, but the efficiency:

• Almost every message was delivered
• Strong response rates
• Sellers replying fast
• Conversations turning into walkthroughs within hours

Combine that with BiggerSpreads’ instant underwriting workflow and suddenly the two founders had something every investor wants to have: a predictable acquisition pipeline.

When the System Starts Working For You

Once they plugged Launch Control into their process, everything changed:

• Incoming leads were analyzed within minutes
• Dead deals got filtered out instantly
• Strong opportunities got immediate follow-up
• Offers went out faster than competing wholesalers
• Buyers finally received consistent, discounted inventory.

A workflow that feeds itself: Deal Machine data -> Launch Control conversations -> BiggerSpreads Underwriting, Offers and Contracts -> Repeat

Their Advice to Investors Who Want Faster Deals

Both of them say the same thing, that success with text marketing hinges on preparation and speed.

Launch Control is a platform for real estate investors that are serious about building their pipeline and getting to where the rubber meets the road for the best possible profit spreads on their deals. – TJ

Use DealMachine to pull your data, run it through Launch Control and analyze it accurately with BiggerSpreads. And don’t wait. Respond instantly. Leads go cold unbelievably fast. – Ali

👉 Book a short call to learn how Launch Control paired with BiggerSpreads powers real growth.

Conclusion

The story of T. J. and Ali is simple: they built BiggerSpreads to solve the analysis bottlenecks. Launch Control solved the acquisition bottleneck. Together, the systems pulled the handbrake off their entire operation.

And in the world of real estate investing, there’s nothing more valuable than a business that finally moves at the speed the market demands.