If you’re an investor who wants to expand your scope, you’ve likely struggled with the question: Direct Mail vs Texting—what’s best? Although traditional direct mail has been around for decades, texting has exploded with popularity since it offers speed, cost-effectiveness, and audit trail. But this is what the experts know: it’s not an either/or situation. It’s a question of how you leverage both to get the greatest return.
In this article, we will outline the benefit of each approach, why they work better together, and how Launch Leads can help—especially if you’ve struggled with texting in the past.
The Power of Direct Mail
Direct mail still works. It’s tangible, personal, and harder to skip over than an e-mail or social media promotion. Especially in an era of digital overload, a well-crafted postcard or letter can pierce the clutter and spark interest.
But direct mail has a critical weakness: it’s slow. You send out a batch today and might not hear back for a week—or at all. And you don’t know who’s actually interested unless they call or visit the site.
Why Texting Beats in Speed and Response
Texting offers the immediacy of communication. You can instantly see who is interested and who isn’t in minutes of sending a message. Response rates are dramatically higher than with cold calling or email—and you can schedule follow-up messages to keep the dialogue going.
There is a learning curve to texting, however. Carriers are blocking spammers. Timing and tone matter. You need a plan, not a list and a script.
Direct Mail vs Texting: The Real Victory is When You Use Both
Here’s the bottom line: when it comes to direct mail vs texting, it’s not a contest—they work as a team.
Here’s what we mean:
- You mail a direct mail piece to a highly targeted list.
- Then, a few days later, you send a personalized text message.
Now you’re reaching the physical and digital inbox—and multiplying your likelihood of getting a response by 2-3x.
- This layering works really well when you’re prospecting:
- Probate and inheritance leads
- Absentee owners
- High-equity property owners
- Niche, hard-to-reach lists
What If You’re Not Sure How to Text—or You’ve Tried and Failed?
That’s where Launch Leads is here for you.
If you don’t have a clue about how to get started texting, are not comfortable with texting, or you attempted it and didn’t succeed, we created Launch Leads for you.
✅ We’ll write and schedule your messages
✅ Structure your lead follow-ups
✅ Stay compliant and spam-free
✅ Plan qualified calls to your own calendar
Short answer: we handle the texting so you can close.
If you want to know more about Launch Leads, we suggest you book a short info call with our team. Not only will they be willing to answer all your questions, but you’ll also be able to see Launch Leads in action.
If you have other questions about Launch Leads, feel free to check our FAQ playlist on YouTube.
Final Thoughts
Direct mail vs texting isn’t either one supplanting the other—but how savvy investors use both to cut through the noise, increase responses, and close more deals. Don’t leave money on the table by doing only one thing. Integrate strategies—and have Launch Leads assist you in owning the conversation.
