If you’re like most real estate investors or coaches, email has probably been your go-to tool for outreach Whether it’s introducing yourself to motivated sellers, reaching out to buyers, or communicating with students in your coaching program – it’s a tried-and-true channel.

But here’s the thing: email alone isn’t enough anymore.

Prospects are now bombarded with messages, and inboxes are filling up minute by minute. That’s why combining email with text messaging is such a great idea. It’s no longer “email vs texting”, but email AND texting. And when you use them both properly, your response rates go up, your leads get more active, and your time-to-close goes down.

Why This Combo Works So Well

🚀 Email Delivers the Whole Story – Texting Gets it Seen

Emails are where you can tell your story, showcase your offer, and offer value: analysis, case studies, or the explanation of your strategy. But let’s be real: most emails are never even read.

That is, until now. That’s where texting comes in. A quick, personal text like: “Hey [NAME], just sent you an email with a few off-market deals you might want to see. Check your inbox when you have a sec!” can make all the difference. Now your email gets noticed. Now it’s seen.

🚀 Speed + Simplicity = More Responses

Email is thoughtful. But texting is fast. When you use them both in conjunction, you hit both levels of engagement. Some prospects will be searching for the details (email). Others will just want a simple way to say “yes” or “tell me more” (text).

When you follow up an email with a short, friendly text, you’re giving them a couple of options – and letting them choose how to engage. That’s very powerful and many people will find that very helpful and handy.

🚀 It Feels More Personal

Texting makes your outreach feel less like marketing and more like a conversation. It shows that there’s a real person behind the email, and that’s very important when building trust, especially with motivated sellers or coaching students who need personal attention.

Texting makes your brand feel accessible. And when you’re trying to guide someone through a sale, a deal, or a program – being approachable matters.

Schedule a free consultation session with our team to learn more about the templates inside our platform.

How to Use Email + Texting Together (The Real Estate Way)

1️⃣ Send a Value-Driven Email

Start with something worth opening. For example:

• An off-market property
• A quick intro with a link to your calendar
• A free guide on selling in today’s market
• A testimonial from a recent client or student

Keep it clear. Have a single CTA, and always let the recipient know why it’s worth their time.

2️⃣ Follow Up with a Text

A few hours or a day later, send a short, casual text that nudges them:

“Hey [NAME], just sent you an email about a couple investment properties. Let me know if you didn’t get it – I’ll resend!”

This simple nudge can stimulate a response that the email alone wouldn’t get.

3️⃣ Keep it Light and Actionable

Texting shouldn’t be long-winded. It should get to the point:

• “Did you get my email?”
• “Want to hop on a quick call?”
• “Here’s the link if you want to take a look: LINK”

Make it easy for them to say yes, book, or reply.

4️⃣ Set Up Drip Sequences with Both Channels

If you’re working leads over a longer timeframe, mix it up:

• Day 1: Email intro – Text nudge
• Day 3: Email with offer – Text reminder
• Day 5: Final email – Text “Just wanted to make sure you didn’t miss this”
  You’re building familiarity without being pushy – and it works.

Email vs Texting? Use Both – That’s the Smart Move

Some investors still ask: Email vs texting – which one works better?

The answer? Both. Used together.

Texting gets your email seen. Email gives your texts more context. One drives attention, the other drives value. Whether you’re developing a seller, obtaining a JV partner, or helping a student close their first deal – this approach helps you break through the noise and stay top of mind.

How Launch Control + Launch Leads Make This Easy

If you’re wondering how to actually set this up without spending hours writing, scheduling, and managing follow-ups – this is where Launch Control and Launch Leads come in.

Launch Control gives you full control over your text outreach – with smart automations, high deliverability, and the tools to stay TCPA compliant while texting your lists like a pro.

Launch Leads is our done-for-you texting service. We handle your messaging, follow-ups, scheduling, and nurturing – so you can focus on closing deals or growing your coaching business. You get the power of texting without lifting a finger.

Are You Ready to Combine Email + Texting Like a Pro?

Want to learn how to use both channels together for better results?

Book a free, 15-minute info call with our team. We’ll walk you through how to:

• Pair email with strategic texting
• Automate your follow-up without losing the personal touch
• Use Launch Leads or Launch Control based on your goals.