Business Context
All Acres Land is a land-focused real estate investment business working across multiple acquisition strategies, including wholesale, fix & flip, double closings and selective retail transactions. The operation targets both large acreage and infill lots, with disciplined buy criteria, typically acquiring properties at 30-60% of retail value..
Lead generation is diversified across channels, with SMS and cold email used to support a consistent acquisition pipeline The objective is to reach 1-2 under-contract deals per month once campaigns are running at steady state.To support this effort, All Acres Land used Launch Control as its SMS platform and worked with Launch Leads to manage campaign execution. This included list uploads, monitoring performance, managing compliance-sensitive metrics and maintaining steady follow-up workflows designed specifically for land acquisition campaigns.
The team has been running SMS campaigns since September 2025.
The issue: Data quality limiting campaign viability
Despite experience with SMS marketing, campaign performance was constrained from the outset by inconsistent and incomplete data. Lists were often delivered late, contained a limited number of records or lacked usable phone numbers.
More critically, recent uploads began showing:
- High invalid destination rates
- Incorrect formatting
- Missing or unusable phone data
At one point, the invalid destination rate approached a level that created re-registration risk, making it clear that continuing with the same data inputs was no longer sustainable.
The intervention: Reprocessing the list through SkipMatrix
To address the issue at its source, a decision was made to skip trace the already existing data through SkipMatrix and focus specifically on phone number validity and deliverability.
A list of 5,000 records was processed through SkipMatrix and reuploaded into Launch, with the explicit goal of:
- Reducing invalid destinations to an acceptable range
- Preserving SMS registration integrity
- Restoring functional message delivery at scale.
Measured impact after reupload
Following the reprocessed list upload, baseline SMS health metrics improved. Looking at overall campaign performance across multiple lists (approximate averages before vs. after SkipMatrix):
- Delivery rate: 75% – 85%
- Response rate: 2.59% – 5%+
- Opt out rate: Stable at 2%
- Compliance risk indicators: Invalid destination consistently below 15%
The messaging strategy and workflows remained unchanged. The improvement came exclusively from higher data quality, which increased the volume of messages that successfully reached real recipients.
Campaign execution and follow-up discipline
While improved skip tracing stabilized deliverability, ongoing performance depended on execution. Through Launch Leads, the account was actively managed to ensure that:
- Campaigns ran consistently without gaps
- Follow-up sequences were maintained over time
- Leads were monitored and forwarded as they surfaced
- Compliance-sensitive metrics were tracked before becoming issues
In land investing, where sellers often respond days or weeks after the first touch, steady follow-up is not optional. Having a team familiar with land acquisition workflows, response patterns and SMS best practices ensured that the improved data was actually converted into conversations rather than wasted impressions.
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Early pipeline indicators
Since December 4th, 7 hot leads have been forwarded from SMS campaigns managed through Launch Leads using the improved data by SkipMatrix. While it’s still early to assess downstream outcomes such as contracts or closed deals, the increase in valid conversations has expanded the available acquisition pipeline.
Key takeaway
This case demonstrates the operational impact of the right data powered by SkipMatrix and the done-for-you texting by Launch Leads. With these two services combined, All Acres Land restored deliverability, doubled response rates and stabilized campaign health.
