Some Steps To Using Text Message Marketing For Real Estate Investors
The open rate for text messages is a staggering 98 percent. If you happen to be in real estate and you find that you aren’t using text messaging for following up with clients, you are handicapping your business. Your ability to follow up promptly with your prospective customers is one of the best ways to ensure you are maximizing your business. One of the best ways to do this is through text messaging.
Steps To Successful Real Estate Text Message Marketing:
- If you are trying to figure out how you can utilize text messaging in your real estate business, wonder no more. Here are some of the best tips to get you started.
- Find and Work With The Right Provider
You will require having a text messaging service to assist you in the automation of both sending and receiving the messages. While you could always consider using your phone for this, it will ultimately limit you to sending a certain amount at a time and throughout the day. To do this manually, you would end up wasting a lot of time and energy.
Instead, you want to automate the process with a text message marketing company. Launch Control is a company that can help you automate the process from start to finish. With this platform, you will be able to both send and receive text messages online. You can do various things like automate your messages through the creation of campaigns and you can do much more. It’s an affordable service and it will help you scale your business tremendously.
- Upload and Segment Contacts
As soon as you’ve found the right text message marketing provider to partner with, you will be well on your way to automating your prospect marketing. The next step in the process is to upload and separate your contact list into the respective groups. However, you need to be aware of the rules of text message marketing. Simply having a contact’s phone number doesn’t explicitly give you the right to send them text messages for commercial purposes. Instead, you need to get them to opt-in to your text messages.
If you have a database with fewer than 100 contacts, you will be able to copy and paste them into the Launch Control platform. If you have a lot more, you can always format it and upload it as a spreadsheet. As soon as you have gone ahead and entered all of the necessary data, you will be able to segment the various lists to ensure that you are sending the most relevant information to each prospect. This can maximize your conversions.
- Perfecting Your Message
Your message is perhaps the most important part of your text message marketing efforts. This is why you should be spending a lot of time in this stage to get it right. You want to try to write your copy as if you are texting with a friend. Therefore, you should stick to using informal language. Try not to use too many technical terms when crafting your copy. Also, you want to ensure that it is easily comprehendible and always proofread it before sending it out. Any grammatical or spelling errors can make you look very unprofessional.
- Setting a Schedule
As soon as you have come up with the right kind of message to send out, you will want to set a schedule for it. You should be choosing a specific time based on your situation. Ideally, you want to text all of your contacts when they are the least busy. This can be difficult, but developing ‘buyer personas’ can help you come up with this information. If a lead opts-in or submits a specific inquiry, you want to automate a response to ensure that they get a timely answer. If they don’t respond to the message, you want to avoid continuing to message them.
- Send Details To Warm Leads
You will be able to begin sending out more information in texts to those who choose to opt-in to your campaigns. The Launch Control platform will allow you to do this easily. That way, you can send out photos to anyone interested enough to opt-in to your campaigns. This will allow you to send out property-specific photos, your contact information, a link to the property on Google Maps, a link to a YouTube video, or virtually anything else.
- Creating Automated Messages For Cold Leads
If you get someone to opt-in from someone interested but they don’t respond for some time, you could send out an automated message later on. That way, you can attempt to bring them back in as an interesting lead for your business. Instead of spamming them, you should be setting properly spaced out and timely reminders that you have something that might interest them.
- Monitor and Analyze Your Campaigns
To have success with this type of marketing, you will need to figure out what works and what doesn’t. Use the platform and monitor the results. Record the results to figure out what is working and what isn’t. This will give you a good idea of when you should be sending out your texts and it can help you figure out some specific tweaks you might want to make to different campaigns for the best results.
As you can see, text message marketing can be very lucrative to real estate businesses. It’s one of the most reliable methods of communication you can have with a prospective customer. When implemented properly, you should find it much preferable to some of the other alternatives.
While it’s not a replacement for regular face to face interaction, it is something that you should be adding to your marketing mix.
Contact Launch control today to get text message marketing added to your marketing mix and start to realize the many benefits it offers today!