Finding new ways to contact leads and organize your properties is always a necessity in the world of real estate investment. And if you aren’t using text message marketing for real estate, then you’re handicapping your own business. With Launch Control’s robust text message marketing system, you can reach a staggering 98% open rate on messages sent to leads. And with both a desktop and phone app, you can respond to and stay in contact with leads at anytime from anywhere in the world. But to make sure your text message marketing is a success, you need to follow a few simple steps.
Organize Your Contacts
The more leads you have, the harder it gets to keep them all organized. Even with Launch Control’s property details setting, it can be difficult to keep track of all your different properties and owners. Thankfully, Launch Control also includes a detailed tagging and grouping option for your contact list.
Organizing and grouping your contacts can help you fine-tune your messaging campaigns, leaving you more time to spend on securing profits from your already-owned properties. For example, you may want to group together all the leads that own historic homes. This way, you can create specific messages geared towards historical restoration to help entice them to sell to you. With Launch Control, you can create tags and group contacts in any way you see fit, letting you customize your experience to match your business.
Perfecting Messages for Text Message Marketing for Real Estate
The first message you send to a potential lead is critical. It can set the whole mood of the conversation and either encourage them to respond or turn them off completely. When texting property owners, it’s important that you follow these tips:
Keep it Brief – text messages aren’t meant to be long, and you don’t want a wall of text to scare away a lead.
Be Friendly – make sure you give them your name! Keeping texts informal helps property owners feel at ease and not like they’re getting hounded.
Be Direct – beating around the bush can both confuse and turn away potential leads. So be upfront and let them know right away that you’re looking to buy their property.
Proofread – double-check that your spelling and grammar are correct before hitting send. Any errors can make you appear unprofessional and untrustworthy.
Related: Compliant SMS Marketing with Launch Control: DNC Requests
Create Drip Campaigns
Not every lead will respond to the first message you send. Some may need some time to mull the idea over before they’re ready to commit. But there’s a fine line between following up with a lead and overwhelming them with messages. By setting up a drip campaign, you can automate messages to send out to leads with no responses after a set period of time. Not only does this help you stay in contact with leads, but it also frees up your time to spend on more important parts of your business.
When creating your drip campaigns, it’s important to alter and fine-tune each one as you go. Too many texts close together can frustrate property owners, but too much time between texts can lead to property owners finding other investors. There is no one magical solution to the perfect drip campaign. In fact, you’ll likely find that different property owners respond to the same drip campaign in very different ways. This is where your contacts organization can come in handy, letting you set up different campaigns to appease the different types of leads you have.
Automate Responses
Although the phone app makes it easier to respond to messages on the go, you may not always be able to get to them right away. Whether you’re at a family event, on vacation, or just in the middle of closing, you want to make sure your leads aren’t waiting too long for a response. By setting up automatic responses in Launch Control, you can let leads know that you have received their message and will be in touch shortly.
Text Message Marketing for Real Estate with Launch Control
As a real estate investor, you don’t have time to keep up with hundreds of leads in emails, phone calls, and sporadic texts. That’s why Launch Control developed the ultimate text message marketing for real estate software. Our robust system allows you to import and organize your contacts list, quickly send out multiple messages in a campaign, and automatically follow up with potential leads. Sign up today to see for yourself how Launch Control has increased returns on investment for real estate investors all over the world and how you can profit from our methods.
