In this blog post, we’ll guide you step-by-step to create a daily text marketing routine that’ll have you high-fiving yourself. We’re talking message planning, platform picking, text scheduling, and result monitoring – all the juicy stuff for an SMS-savvy real estate guru like you.
Imagine spending just 45 minutes, twice a day, and watching those leads pile up! Oh, and did we mention Launch Control’s “Quick Replies” feature? You’ll save even more time and add that personal touch to your messages. Score!
Ready to blast off into real estate superstardom? Jump into the SMS marketing universe and see the magic of Launch Control unfold. Book a call today and buckle up for an awesome ride! Keep reading to learn more.
Step 1: Plan your text messages
Looking to improve your text game? We’ve got the ideal approach for crafting engaging SMS messages. Keep in mind, not all texts have the same impact, so it’s essential to create messages that truly stand out.
Achieve that perfect text with two straightforward goals:
- Grab the client’s attention
- Encourage them to take action.
It might sound simple, but remember—you have to make it happen in just one text. Here are a few tips for creating an exceptional opening text:
- Keep it short and sweet. With only 160 characters to play with, choose your words wisely.
- Emphasize the benefits. Communicate what your potential clients will gain from working with you. Highlight your unique value proposition in a few words. What makes you better than the competition?
- Make it personal. Use their names and tailor the message to their needs and interests. Building relationships is key.
- Include a call to action. Guide prospects through the sales funnel by providing a clear next step, such as calling you.
Unsure of what to say? There’s no need to reinvent the wheel with each communication. Prebuilt, customizable texts can save you time — time you need for all the other areas of your business.
Launch Control recommends sending 300-500 messages a day, using at least 5 initial templates (or one template per batch sent) to optimize your process. Efficiently managing your time leads to more deals closed.
Step 2: Set up your text marketing platform
Once you have something to say, it’s time to figure out which text marketing platform works best for you and set it up. This is the tool you’ll use to send out your text messages en masse. Picking the right tool is crucial for sending those attention-grabbing messages and sealing deals. Here’s how to get started:
- Create an account and choose a plan. There’s a smorgasbord of platforms out there, so do your homework. Look for features like message personalization, performance tracking, and legal compliance.
- Dive into their websites and dashboards. A user-friendly platform makes your life a breeze.
- Invest in a tool that will grow with you. Launch Control is the ultimate SMS marketing platform for real estate investment. When setting up, integrate it with your website and lead capture pages to expand your contact list and showcase your services with ease.
Step 3: Create your contact list for SMS marketing
Now that you have the message and the means, you need a killer contact list. Create a contact list of all the potential clients to whom you want to send your text messages. Make sure you have their full names and phone numbers.
Your initial list will likely come from your current database in your customer relationship management platform. CRM mining is a vital part of an SMS engagement routine. Go ahead and import those contacts, and don’t be shy about integrating Launch Control to make life easier.
A note to Launch Control customers: As you move forward, you can use the platform as your CRM and handle the deal flow and disposition calls straight from your dashboard. Alternatively, you can integrate Launch Control with your current system, pushing contacts from one to the other.
Growing your list is essential. Continue to collect contacts as you go about your life and business. Ask email subscribers if they’re open to SMS. Make sure your website is decked out with sign-up forms for visitors eager to opt-in. And don’t forget about social media – some platforms have native sign-up forms, while others let you link to a dedicated landing page.
Want to max out your exposure? If you’re feeling extra adventurous, consider buying a list from a reputable source, but make sure it’s TCPA-compliant.
While contact vendors have come under scrutiny, purchasing a premade list from a reputable source is another legitimate option. For many contacts and agents in the real estate business, it’s an efficient way of maximizing exposure.
Just remember to vet them carefully. If the data is coming from sources that have not received explicit, written consent, you can find yourself in violation of text message laws such as the Telephone Consumer Protection Act (TCPA). Only use vendors you can trust to safeguard your compliance and reputation.
Play it safe by offering an unsubscribe option early on – yeah, it’s a bummer to see people go, but you’re better off focusing on those truly interested in your business. Keep your list lean and mean, packed with potential deal-makers!
Step 4: Schedule your text marketing messages
Want to keep your contacts engaged and close more deals? Set up a consistent texting schedule that helps assure contacts that they can rely on you for timely, relevant communication. We suggest a Monday-Friday rotation, week to week.
Timing is crucial, so here’s a quick rundown of text-schedule do’s and don’ts for you:
✅ DO send text messages in the morning. Most people check their phones when
they wake up, so this is a great time to reach out. (Just be sure not to text too early.)
Be present at the start of their day, and you’re more likely to stay in their minds
🚫 DON’T texts in the middle of the night. Always be aware of the time. No one likes
sleep disruptions, and you want your prospects refreshed and ready for your
✅ DO follow up in the afternoon. This is a good time to follow up with anyone who
hasn’t responded to morning communications. While mornings are the best time to
launch a campaign, every contact is different. The golden response time? Between
4pm and 7pm.
🚫 DON’T text during rush hour and weekends. Give your leads a break!
And don’t forget the power of drip campaigns and speedy responses. Keep the conversation flowing and make every text count.
Put in a solid 45 minutes twice a day, and watch those leads and deals roll in!
Step 5: Monitor your text marketing results
Finally, it’s important to monitor your results. Keep an eye on the results, and adjust your texting game accordingly. Here’s a snappy guide to fine-tuning your text marketing strategy:
📊 Key performance indicators (KPIs) to track
Wanna know the secret sauce for winning text campaigns? It’s all about tracking the right numbers—your text marketing KPIs. Here’s a quick rundown:
- Sent and read messages: Remember, not all “read” messages are really read! Low numbers? Poor results here may indicate problems with your timing or acquisition channels. Do you need to change your schedule? Are some list sources or top-of-the-funnel marketing channels proving more effective than others?
- Content effectiveness: Look for direct actions, like replies. How many people took direct action in response to your message?
- Conversions: Track ’em and learn where they’re coming from. Conversion rates will help you fine-tune your next campaign strategy and whether you need to boost your referral sources for better returns.
So, let’s start tracking those KPIs and turn your text game into a deal-closing machine!
💬 Qualitative feedback
Don’t forget to add a dash of qualitative feedback to your recipe for success. Here’s why it matters:
- Direct feedback: Your subscribers can be your best coaches and tell you if your messages resonate with the right prospects. Keep the lines open and listen up.
- Referrals & word-of-mouth: If folks are spreading the word, you’re doing something right. Your texts are hitting the sweet spot; keep doing what you’re doing.
- Negative reviews: On the other hand, negative reviews need to be quickly addressed and managed so that they don’t pull down your online reputation. You can learn a lot from thoughtful critique, and even harsh comments provide insight into customer sentiment. Don’t shy away!They’re just another opportunity to grow.
Caring about your leads: embrace the feedback and let it fuel your sales fire!
Embrace the power of A/B testing to optimize your text campaigns. Do messages sent at a certain time get better responses? While there are some general best practices (as laid out above), data allows you to be more precise in your targeting. Here’s what you should focus on:
- Timing tests: Identify the ideal time to reach your audience. Remember, each audience is unique, so discover what works best for them.
- Content & tone: Experiment with your messaging to find the perfect balance. For example, do messages with a certain tone produce more success? Keep it fresh, adapt to your audience’s preferences, and maintain a professional tone.
- Fine-tuning: Cater to diverse groups. Segment your lists and adjust your messaging as you gain deeper insights into your audience.
Remember, variety and adaptability are crucial for success. Stay professional, refine your text game, and watch those deals come to fruition.
Push the throttle forward
Text messaging has evolved into a powerful tool for businesses big and small. Embrace SMS engagement as part of your marketing mix and watch your customer loyalty and conversions soar!
But unless you’re following a consistent routine, it can be hard to make sure that you get the most out of your text messages. To make the most of your SMS engagement strategy, follow these steps:
- Plan your content
- Choose the right platform
- Populate it with your contacts
- Set a schedule & data-driven strategy
Plus, you can save 30-60 minutes a day with Launch Control’s Quick Replies:
🕒 No more repetitive answers: Program Quick Replies for common responses, don’t waste time answering the same questions over and over.
⚡ Respond within optimal timing: you typically have a 2-5 minute window to respond to texts, so act fast within the window your potential customers are expecting.
🤗 Keep it personal, friendly, and helpful: Show potential leads that you’re not a bot but a trustworthy partner.
And don’t forget, the personal touch of a phone call is golden. Connect with leads, answer questions, build trust, and accelerate those deals.
Launch Control is your one-stop solution for business growth, cost-cutting, and smooth prospecting. Discover the secret behind our title as the most profitable REI marketing tool out there.
So, what are you waiting for? Book a call today and let’s launch your success into the stratosphere!