Texting leads and potential buyers is a quick and effective way to communicate. But text messaging for real estate marketing can be a tricky business. If you don’t know how to work the system in the right way, you could be missing out on increased profits. Text messaging for real estate marketing will naturally increase your revenue, return on investment, and response rate. But by using the right methods and tricks, you can boost your investment business even more.
The Basics of Text Messaging for Real Estate Marketing
With email, phone calls, social media, and regular mail, it may not seem like you need to use texting at all for your real estate investment. But text messaging for real estate marketing has proven to be the most effective and profitable communication method for real estate. Investors who have used Launch Control for SMS messaging have seen the following:
- A 318% increase in revenue per deal
- A 109% increase in return on investment
- A 71% decrease in lead-to-deal time
Not only that, but text messaging has also dramatically improved open and response rates over emails. If you aren’t using text messages to contact leads and buyers, you’re putting a handicap on your own business.
Clever Uses for Text Messaging for Real Estate Marketing
When you do decide to make the switch to text messaging for real estate marketing, there are a few ways you can cleverly use Launch Control to help improve your efforts.
Related: What Results Should I Expect from SMS Campaigns?
Automate Responses
In the fast-paced world we live in, people don’t want to wait for a response. But you may not always be available to answer their messages. While Launch Control does allow you to work from your computer or phone, family gatherings, vacations, and meetings can still delay you from responding.
In these instances, it’s a good idea to set up some automated responses. For example, if you know you’re going to be unable to respond to messages over the weekend because you’ll be at a family member’s wedding, you can set up a response that says something along the lines of ‘I’ll be out of town until (date) but will respond as soon as I return.’ These messages let the property owners or buyers get an immediate response, so they don’t think you’re ignoring them.
Update Buyers
Selling the properties in your portfolio for increased profits is at the top of every investor’s list. And using Launch Control to contact buyers can be a great way to help boost your revenue. Contacting your buyers with updates on properties lets them know when it’s time to jump in and make you a profitable offer. By having a list of buyers handy, you can immediately alert them when a new property comes on the market or if there’s a new/better offer they may want to contend with. With Launch Control, you can mass message your list of buyers to help streamline the selling process and get more deals per month.
Avoid the Spam
When you send the same message from the same number to a bunch of different people, phone companies will often flag that message as spam. This means that most property owners or buyers won’t even see the message. But at Launch Control, we’ve developed a way to get around those pesky spam filters. Our unique text messaging software will slightly alter each message sent in a campaign to avoid getting flagged as spam. Something as simple as changing ‘Hi’ to ‘Hello’ will help you get a higher delivery rate so you can improve your monthly deal flow.
Text Messaging for Real Estate Marketing with Launch Control
Running a real estate investment business can be profitable, but it can also be taxing on your time and money. That’s why we at Launch Control have designed the most powerful and intuitive text messaging system for real estate investors. If you want to utilize text messaging for real estate marketing, you can take advantage of our automated campaigns, robust tagging system for contacts, and detailed analytics reports. Sign up for Launch Control today to see how our system can help your business become more profitable.
