In today’s competitive real estate markets, text marketing has become one of the most effective ways for REIs to reach and engage with their target audience. With high open and response rates, text marketing allows real estate investors to connect with prospects in real-time – leading to more closed deals and accelerated growth.
Here’s how some of the nation’s top real estate investors leverage the power of text marketing to grow their REI business:
- Lead generation: Text marketing can be used to generate new leads and gather relevant real estate information.
- Customer engagement: Engage with current and potential leads by sending them personalized messages.
- Property updates: Access to in-app Google Maps and Zillow property updates, such as listing history and comps.
- Follow-up and nurturing: Follow-up with leads and keep them engaged, build relationships, and nurture them towards a sale.
- Closing deals: Communicate with sellers during the closing process, answer questions, and provide updates to help close the deal.
1.) Lead Generation
One of the primary benefits of text marketing for real estate investors is the ability to generate new leads. Real estate investors can use text messages to provide information about properties for sale, open house announcements, or other relevant real estate information to potential clients. For example, you can send a text message to your target audience with information about a new listing that matches their criteria. This can be an effective way to generate new leads and get your properties in front of the right people.
2.) Customer Engagement
Text marketing also provides a powerful tool for real estate investors to engage with current and potential prospects. By sending regular messages, real estate investors can stay engaged and be there when homeowners are ready to sell. Additionally, real estate investors can encourage the referral of friends and family members to build brand awareness.
3.) Property Updates
Launch Control also makes it easy to see the latest property updates and see comps – ensuring investors are always in the loop and up-to-date on the most recent listing information. This instant access to information helps investors make informed decisions when dealing with a high-volume of leads and speeds up the deal flow process.
Related: Can I Scale My Business with SMS Engagement?
4.) Follow-Up and Nurturing
One of the key challenges for real estate investors is following up with leads and keeping them engaged over time. Text marketing provides a powerful tool for real estate investors to follow up with leads and keep them engaged, building a relationship and nurturing them towards a sale. For example, you can send a series of text messages to follow up with leads even after they have expressed no interest in selling a property. Often deals happen between 6 to 12 touchpoints.
5.) Closing Deals
Text messaging is also an effective tool for communicating with clients during the closing process, answering questions and providing updates to help close the sale. By using text messaging to stay in touch with prospects throughout the closing process, real estate investors can ensure that everything goes smoothly and that sellers feel confident throughout the transaction.
Success Story: The Power of Text Marketing for Real Estate Investors
To better understand the power of text marketing for real estate investors, consider the following case study:
A real estate investor named John was looking for a way to reach more potential clients and increase his sales. He decided to try text marketing, and within a few months, he was seeing significant results.
John started by sending text messages to find homeowners who would consider doing off-market deals and to gather information about properties. By doing so, he was able to engage potential sellers and build relationships through regular follow-ups.
As a result, John was able to generate more leads and close more deals. His business grew, and he was able to reach a wider audience, build strong relationships, and create brand recognition. In less than one year, he doubled his business.