One of the most important tasks for the real estate investor is generating new leads and finding creative approaches to reach homeowners.
Many of you have experimented with traditional marketing methods, such as email, direct mail, and Pay-per-Click (PPC) ads, which can yield success but require a considerable amount of time, effort, and investment.
But have you considered the alternative? CRM Mining, which involves re-engaging leads already in your CRM. While you could follow up with another email, it could go unanswered. The fastest and most effective follow up method is to re-engage leads through SMS.
SMS engagement offers instant two-way communication and it is hyper-targeted to elicit immediate responses. Re-engagement puts you in the driver’s seat, so you’re always in the right place at the right time and there when homeowners are ready to sell.
The Top 5 Benefits of SMS Engagement:
- High Open and Response Rates
- Personalized and Relevant
How to Use SMS To Re-Engage Leads from Other Marketing Channels:
Import Your Lists
To get started using SMS for re-engagement, you must first import your lists. By importing your leads from your CRM into your SMS platform, you can centralize your data and streamline your communication efforts. This allows for better organization, segmentation, and personalized messaging.
Before launching your SMS campaign, segment your leads by grouping them based on interests, location, previous interactions, etc. This segmentation enables you to craft highly targeted and hyper-personalized messages that will significantly increase the chances of your leads responding positively (positive response rate).
Create an SMS Campaign
Once you’ve segmented your leads, it’s time to create a compelling SMS campaign. Develop a series of text messages that align with your goals and resonate with your leads. Include relevant information, such as property addresses and references to your last communication. By providing value and relevance, you better capture your leads’ attention and drive engagement.
Send Well-Timed SMS Messages
Timing is key when sending text messages. Be sure to send messages at the right times – at intervals when leads are most likely to see and respond to them. Consider factors such as weekdays when leads are at work or evenings when they are more likely to be at home. By delivering messages at optimal times, you maximize the chances of prompt engagement and high response rates.
Significant Increase In ROI
By leveraging SMS engagement for CRM mining, real estate investors can increase their return on investment (ROI) by reigniting conversations with leads in their CRM. With its high response rates, cost-effectiveness, personalization, and instant communication capabilities, SMS engagement enhances deal closure rates and boosts overall profitability.