Could you improve your deal flow strategy by generating more qualified leads? If the answer is yes, then you could scale your business with SMS engagement.
SMS engagement can help you scale your business and support your overall marketing goals, especially if you’re looking for ways to keep expenditures low. In fact, Blurb about proven results..
Listen to This Wholesale REI’s story:
Name, a Launch Control subscriber, talks about how he quickly scaled his business and doubled his deal flow year-after-year.
What’s the SMS Competitive Advantage?
- 89% of people say they prefer to receive SMS messages from businesses over any other form of communication.
- SMS engagement is still relatively new for many – with only 61% of marketers using it for their business.
- Using two or more marketing channels can improve conversion rates by as much as 250%.
If deliverability matters, then you’ve come to the right place. SMS engagement has a 98% delivery rate – and has been proven to be one of the most reliable forms of communication. In case you’re wondering what we mean by deliverability – it’s the measure of total SMS messages sent that actually reach their intended targets.
High Open and Response Rates
What good is having a pitch if you don’t have an audience? Whether it’s through tv ads, billboards, or emails, one must have customers in order to do business. But realistically, for REIs, are any of these the best strategy to reach leads?
Email marketing has an open and response rate of 20% and 4%. SMS engagement on the other hand, has a high open and response rate of 90% and 45%. Once your data is scrubbed and verified for accuracy you’re almost guaranteed to close deals – as long as you’re consistent with your routine and have a solid deal flow strategy.
Personalization & Customization
With SMS engagement, REIs can personalize messages to make them sound conversational in tone. People are busy with their day-to-day lives. Your messages need to resonate to win their attention. Draft messages to avoid speech that sounds too salesy. And treat each one like it won’t be the last – no matter what stage the deal is in. If you’re new to text marketing sign-up for Launch Accelerator Series. It’s a short course that includes a lesson on SMS best practices.
Builds Brand Awareness
Consistent personalized messages can create a sense of trust and loyalty. When you engage homeowners with follow-up messages, they’re more likely to keep you in mind when they are ready to sell. And when friends or someone from the community is in search of a referral — they’ll think of you.
Marketing in today’s digital economy is complex. With so many options, navigating it can feel like you’re wasting money to get few results, especially for solo-prenuers and small REI operations.
But, there’s a solution. SMS engagement is truly cost-effective. And it’s the only marketing channel you need to run your REI business. It’s more cost effective than email marketing – and significantly less than direct mail and pay-per-click (PPC) advertising.
The Bottom Line
To get started using SMS engagement to scale business you need a data lead source. You can purchase leads from your local county clerk’s office or through an online data broker. PropStream is the nation’s largest real estate data provider if you’re looking for a place to start, or you can do a quick Google search.
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