Looking for a quick and reliable way to scale your real estate investment business? Well, you’ve come to the right place. SMS engagement is an easy-to-use, low-cost solution for reaching more leads. And there’s virtually no learning curve to get started. Furthermore, recent studies have found text marketing to be the most effective way for businesses to reach “difficult to engage” consumers – those who are particularly avoidant of emails and social media.
Listen to this wholesale REI’s story:
This Launch Control subscriber talks about his rapid success and how he was able to quickly scale his business and 2x his deal flow year-after-year.
What’s the SMS Competitive Advantage?
- Text messages have a 98% open rate, compared to email – which has an open rate of 20%.
- 89% of people say they prefer to receive SMS messages from businesses over any other form of communication.
- Using two or more marketing channels can improve conversion rates by as much as 250%.
- The average response time for a text message is 90 seconds, compared to 90 minutes for email.
- SMS engagement is still relatively new – with only 61% of marketers using it for their business.
A reliable SMS engagement platform with a proven track record of high deliverability can help you reach more leads and increase your deal flow. With deliverability rates as high as 98%, SMS engagement is among the most dependable communication channels available today. In case you’re wondering, the deliverability rate is a metric calculated based on the number of SMS messages sent that successfully reach their intended recipients.
High Open and Response Rates
For REIs, having a great pitch is only half the battle. Without an audience, it’s impossible to do business. The open and response rates of email are 20% and 4% – respectively, while SMS engagement boasts significantly higher at 90% and 45%. This coupled with high delivery rates nearly guarantees successful SMS engagement campaigns. And, for an even more effective approach to attracting leads, use a trusted data source and be consistent with your deal flow strategy.
Book a call with a Launch Control Specialist to discuss strategy.
Related: The Benefits of SMS Engagement vs. Email Marketing
Personalization & Customization
With SMS engagement, personalized messages matter. Messages that are friendly and conversational in tone are more likely to elicit responses. People busy with their day-to-day lives can easily disregard unsolicited messages. Make them resonate with recipients to win their attention. Avoid speech that sounds salesy. Treat each message as if it won’t be the last – regardless of the stage of the deal. If you’re still new to text marketing, sign-up for the Launch Accelerator Series. It’s a mini course on SMS engagement and best practices.
Build Brand Awareness
Consistent personalized messages create a sense of brand awareness and build trust over time. When you engage homeowners with well-timed follow-up campaigns they are more likely to keep you in mind when they’re ready to sell. Use referral mentions in your follow-up messages and they’re likely to refer you to friends, family, and members in the community.
Navigating the complexities of digital marketing in today’s economy can be challenging, especially for solo-preneurs and small REI operations. With so many options available, it’s easy to waste money on strategies that are better suited for large enterprises. SMS engagement is a single marketing channel that can provide all the tools you need to run your REI business without breaking the bank. It drives better results and is more cost-effective than email marketing – and it costs significantly less than direct mail and pay-per-click (PPC) ads.
The Bottom Line
SMS engagement is a no-frills, low-maintenance option to scale your business. To get started, you’ll need data lead sources. These can be purchased from your local county clerk’s office or from an online data broker. If you’re looking for a place to start, PropStream is the nation’s largest data provider for the real estate industry. And if you’re ready to start prospecting and have active conversations with leads as soon as today, book a call with our sales team.