Follow-up and response times play a major role in the success of SMS engagement campaigns. As REIs, you need to be quick on your feet and respond to leads within 3 to 5 minutes. With real estate investing, every second counts, and the longer you wait to respond to a lead, the less likely you are to close the deal.
SMS engagement allows you to quickly and easily reach out to leads, providing them with the information they need to make informed decisions. SMS allows you to communicate with leads in real time, which means you can respond almost as soon as you receive a message.
No other marketing channel offers this type of instantaneous, direct communication with leads.
Benefits of Quick Responses
Increased Lead Conversion
One of the biggest benefits of responding to leads quickly is increased lead conversion rates. By responding quickly you demonstrate to sellers that you’re available, responsive, and interested in their needs. This type of responsiveness builds trust and makes leads more likely to do business with you.
According to a study by InsideSales, businesses that respond to leads within 5 minutes are 9x more likely to close the deal than businesses that wait more than 5 minutes to respond. So, if you want to increase your lead conversion rates, be agile and respond to leads as fast as you can!
Accelerated Deal Close Times
By responding quickly to leads, you can potentially speed up the flow of the deal. Providing the information they need to decide promptly moves the process along much quicker, enabling you to secure the deal, start making money sooner, and move on to the next one.
Better Communication
Quick responses also allow for better communication with leads. By providing quick and helpful replies, you’ll build more trust and keep them engaged. Fast communication and providing leads with any necessary details are the keys to closing more deals.
Improved Lead Quality
Providing quick responses can also improve the quality of your leads. When messages land in your inbox, getting back to leads right away can help to quickly assess if it’s a hot, warm, or cold lead, enabling you to streamline your deal flow and focus your efforts on your most qualified leads first.
Concluding Thoughts
By providing quick and helpful responses, you’re able to quickly qualify leads, accelerate the deal flow, build the seller’s trust, and meet their expectations. This is how you increase lead conversion rates, close deals faster, improve overall communication and boost ROI. If you’re not already using SMS engagement as your primary marketing channel to reach new leads, now is the time to start!
