Ready to close more deals and increase your deal flow? Of course, you are!
Let’s dive into how automated text marketing and drip campaigns can keep you connected with leads, pump up your business, and make you a deal-closing superstar.
Perks of the Game:
Generate leads like a boss:Text marketing lets you connect with homeowners quickly and directly, upping your lead game.Keep your leads hooked: Drip campaigns are an excellent way to keep your leads engaged without draining your time. Automate regular text blasts to keep your leads intrigued and eager for more.Close deals like a pro: Stay engaged with your leads, and watch your deal-closing rates soar. When leads feel like you’re invested in them and their needs, they’re more likely to choose you as their real estate investor.Time-saving magic: Automate your text marketing and drip campaigns, giving you extra time to focus on closing deals and growing your empire.Trust-building extraordinaire: Communicate personally and directly with your audience, building trust and rapport.Why Follow-up Is Important
Never underestimate the power of following up. Consistent follow-ups:
Show you’re keen on doing businessKeep conversations aliveAnswer any burning questionsUltimately, close more deals!
But what about those non-responsive leads? You know the ones who read your messages but don’t take action? Don’t miss out on potential deals by giving up after just one contact. According to Spotio, connecting with a lead takes an average of 18 calls. So keep following up, and use drip campaigns to stay top of mind.
Drip Campaigns 101
What’s a drip campaign, you ask?
Picture drip campaigns as a slow, steady water drip – it might not seem like much initially, but over time, it can create a massive impact.
So how can you use a drip campaign to keep your leads interested and excited about your business? Easy! Just set up a series of messages that will be sent out at regular intervals. You can start with a friendly welcome message to make them feel appreciated, followed by messages that highlight your amazing services and success stories once they’ve responded.
Here’s an example of how this might look:
Day one:Send a message indicating interest in selling their house. If a lead responds with “who is this?” or similar, then goes dark, that’s where drips come into play.Two days later:If there aren’t any lead replies after the initial one, create a drip to discuss how you’re always available if they ever decide they’re interested, and add one sentence about your track record or yourself.A week later: Send them important (and fairly evergreen) information about selling a house that makes a compelling point.A month later: Forward a brief testimonial from a satisfied client.Drip Campaign Perks
Rather than blasting your leads with a big, multi-paragraph message with all kinds of details, give them little drips of information at a time. Here are some of the many benefits of using these campaigns.
Increased Engagement and Potential Referrals
It’s important to keep increased engagement and potential referrals top of mind. When you keep your leads interested in your business over time, you increase your chances of closing the deal.
How drip campaigns can help you stay top-of-mind:
Always be prepared:Even if the customer has never responded to your drip campaign, they’ll be more likely to think of you when they encounter someone who needs to sell their house.Keep leads warm and engaged:Drip campaigns keep your leads engaged and feeling positive about working with you. Isn’t that what it’s all about?Customize for success: When a lead shows interest, have a few drip messages ready, but be quick to send personalized replies to make the most of the moment.
Why do drip campaigns matter for real estate referrals? Simple!
Build strong connections: You’re not just forming relationships with your current leads, you’re also working to ensure they’ll refer others to you in the future.Leave a lasting impression:A well-crafted drip campaign can create a positive image of you, even for those who aren’t interested in your services right now.
Consistency
Consistency is the key to success, and that’s where text marketing and drip campaigns come in! Here’s why they’re the secret sauce to your success:
Keep ’em hooked:Engage your leads with consistent messages.Build trust:Show them you’re the go-to expert they can rely on.Educate for success: Create a well-informed audience who knows what you bring to the table.Power-up your calls:Boost phone call effectiveness with leads who are already familiar with your business.Still not sold? Remember, hitting the gym once a month won’t get you that dream bod, and neither will inconsistent marketing efforts. Consistency is the key that unlocks your path to the top!
Personalization
Looking to increase engagement and get better results from your leads? Drip campaigns can help! Here’s why they’re your new best friend:
Personalize like a pro: Drip campaigns allow you to craft messages tailored to your audience for that extra oomph in engagement.Adapt and conquer:You can switch up your drip campaign based on lead responses—start with a general campaign for those who don’t respond at all, then move them to a specific campaign if they ask a question or to a “soft-touch” campaign if they respond negatively.Evolve to excel: Over time, you can revise your messaging to tackle lead questions head-on, making them feel you’re always there, ready to help.
Time Savings
Tired of wasting time manually sending text messages to your leads? Well, guess what? You can automate your messages with drip campaigns! Check out these game-changing benefits:
Time-saving automation: No more manual texting – let the magic of automation do the work for you.Scheduled messaging:Send information to leads at just the right intervals, without lifting a finger.Prioritize what matters: Focus on crucial tasks and leave the texting to your drip campaigns.Close deals like a champ: Redirect your energy to making sales and winning clients.Up your customer service game:More time equals better responses to complex queries.Make every hour of your time more profitable by automating your messaging. Start using drip campaigns for early lead development and closing more deals.
How To Create a Drip Campaign for Text Marketing
Drip campaigns may seem overwhelming, but trust us, they’re a piece of cake! Just follow these simple steps for SMS messaging and watch the magic unfold:
Know Your Audience
Understand who you’re targeting and what makes them tick. Chat with past clients to discover what worked for them, and create valuable, diverse content that’ll make your leads swoon!
Craft a Winning Message Plan
Once you have defined your target audience, it’s time to create the messages they’ll receive. Here are some simple do’s and don’ts for creating your messages.
Messaging Best Practices:
Use conversational, authentic language. The less robotic you sound, the better.Offer unique in each message. Sample value adds include:Message 1: A reminder about your interest in their property.Message 2: An inquiry about their experience in selling a home.Message 3: Asking if they’re still getting texts.Establish interest, trust, and reliability.
Avoid These Pitfalls:
Don’t repackage the same message 10 different ways. You’ve made it clear you want to buy their house, so add value by mentioning testimonials, your track record, and what makes you a great fit.Avoid repetition. Sending the same message feels robotic and pushy.Choose the right approach for each lead.Was the lead interested? Don’t be passive.Was the lead not interested? Don’t be aggressive.Be mindful of timing – don’t bombard them.If a lead showed interest, hit them up more often — every week or so.Were they less than eager to talk? Space out your messages more and allow at least thirty days in between.
Follow this formula, but stay on your toes. Adapt your messaging as leads respond, keeping them engaged and eager for more.
What is the best frequency for drips? Short-term drips work best for warm leads, while long-term drips suit colder leads. Here’s the breakdown:
Use short term drips (for warm leads): a.k.a. “Yes, then ghosted” leads who are motivated but went MIA without notice.Set up five touchpoints over 3 weeks: on days 1, 3, 6, 11 and 19, paired with warm calling to move them along the funnel. If there is still no response, move them to a longer drip.Use long term drips (for cold leads): a.k.a. “Not ready to sell/not interested” leads, these make up 60-80% of all responses.Touch base with one drip every 30 days, keeping you top-of-mind without overdoing it.There you have it! Drip campaigns made simple, helping you save time and boost your results.
Keep Your SMS Inbox Organized
When it comes to engagement, organization is key! Keep your SMS inbox spick and span with these nifty lists:
The Teeter-Totters: Those texting back but not quite clients yet.The VIPs: Your hottest prospects, ready to close deals!
Why bother with all this organization? It’s simple: let your automated messages do the heavy lifting so you’ll be able to focus on the leads most ripe for conversion. Tweak your messaging as you go and watch the deals roll in!
Why Run Your Drip Marketing Campaign Via SMS?
With Launch Control, you’ll have access to a huge pool of potential leads, and our drip campaigns will help you qualify them without losing anyone along the way. Focus on your strong prospects while Launch Control engages the rest of your network for you.
Our platform sends personalized text messages that grab attention and trigger speedy responses. But wait, there’s more! Automatic messages introduce you and showcase your worth as a real estate investor – making an impact even when you’re not actively texting.
Wave goodbye to costly and time-consuming prospecting, and say hello to streamlined growth for your REI business! Curious about how Launch Control can transform your marketing game? Check out our website or book a call with us today – we’re stoked to chat with you!
